Jacqueline Snyder explains how the "not enoughness" wound—a deep feeling of inadequacy—drives entrepreneurs to overwork, underprice, and make poor business decisions. Your business mirrors your self-worth. To scale, you have to fix the wound first, not the business.
No matter what you do, no matter what you achieve, no matter how much you build, you're still somehow not quite enough. The not enoughness wound, it's keeping you in the doing because if you stop doing, if you let someone else do it, what if they find out that you weren't as good at this as everyone thought? So do you see it now? What your business has been showing you, that the business has been mirroring this wound back to you in dollars, in margins, in late nights, in the products you can't bring yourself to charge what they're worth. The business is not broken. The business is telling you the truth. Not enoughness is not about the business. It's about the person.
