Jacqueline SnyderFounder and CEO of The Product Boss

Shareable Content That Works For You

17 Feb 2026 · 1 min

Watch on YouTube

0:38

In this short YouTube monologue, Jacqueline Snyder highlights the rising importance of shareable content in 2025, using a bestselling sweatshirt slogan (“Orcs are for Quitters”) as a concrete example. She explains that humor‑driven, relatable items that provoke a quick laugh or a “this is so me” reaction are more likely to be forwarded or posted to Instagram Stories. Snyder points out that Instagram’s current algorithm rewards content that is sent between users, not just liked, making shareability a direct driver of brand visibility. She concludes with a call to action for marketers: deliberately create content that makes audiences laugh, feel seen, or nod in agreement, and amplify it, because shareability now equals visibility.

Chapters

Let's talk about something that's become a huge navel mover in 2025 shareable content. One of Jill's bestsellers is a sweatshirt that says Orcs are for Quitters. It's cheeky, it's bold, and people love it. But here's what's really working. It's shareable. It's the kind of thing someone sees, they laugh at, and they immediately forward to their friends. Or they post it to their story with a this is so me caption. Instagram is really prioritizing that kind of content right now. Not just what people like, but what they send to other people. So if your brand makes people laugh, feel seen, or nod their head and say, yes, me, I want you to lean into that. Create more of it. Say it louder. Because in today's digital world, shareability is your new visibility.