Jacqueline Snyder presents a concise, four-week New Year promotion plan for merchants to drive sales via email and marketing messaging. The weeks are: 1) New Year outreach and connection; 2) promote bestsellers to drive traffic; 3) create a bundle/offer/kit; 4) curate a shop by category. The excerpt emphasizes repeating distinct promotional themes each week (new offers, messaging) to generate sales.
I want to give you a simple four week plan to promote these products. Week one, you're promoting to the new year and making a connection. Week two, you're talking about your bestseller and just driving traffic. Even if it was just like our best sellers shop our best sellers shop our customer favorites. It can be as simple as that. Week three, you're going to create some bundle or offer or kit, something that you can buy. And Week four, you can create a shop all of a certain category. And that's four weeks of promotions. Four weeks of things for you to market, four weeks of things for you to email. Four ways to get sales. Because every time you create a new offer and a marketing messaging, you're going to drive sales.
