Jacqueline SnyderFounder and CEO of The Product Boss

The 80-20 Rule for Product Businesses

3 Feb 2026 · 1 min

Watch on YouTube

0:34

In this concise instructional video, Jacqueline Snyder explains how product‑focused companies can apply the classic 80/20 rule to boost revenue. She states that roughly 80 % of a business’s revenue typically comes from the top 20 % of its products. To uncover those high‑performing items, she advises analyzing all sales from a defined season—specifically the Q4 holiday period—and then identifying the products that generated the most revenue. Once the top sellers are known, she recommends tracking consistent attributes such as category, style, color, or scent to recognize repeat best‑sellers and to deliberately double‑down on those product lines for future seasons.

Chapters

You may have heard me talk about the 8020 rule. The way that we use it here at the product, boss, is 80% of your revenue can come from the top 20% of your products. What this data point is telling you, what your customers are telling you, what your sales are telling you, what your revenue is telling you is sell more of this. And the numbers I want you to look at is everything that you sold in the season. And when I say season, let's look at Q4, the holiday season. And I want you to track this. Is it a category? Is it a style? Is it a color? Is it a scent? What is something consistent that you can track? To let you know, hey, I've been known for this, and this is my bestseller. In the season.