Jacqueline SnyderFounder and CEO of The Product Boss

The Easiest Way to Know Your Product Will Sell!

2 Dec 2025 · 0 min

Watch on YouTube

0:24

A short YouTube talk by Jacqueline Snyder explaining a simple approach to generate product ideas: identify things you cannot find in the market and create them. The speaker frames this as an obvious but overlooked opportunity and urges creators not to settle for inferior existing options but to build the missing solution themselves.

I think it's the simplest way to come up with a product idea. It literally cannot fail. If you are going to find something and you cannot find it, it is your duty to create it. Ooh. We always think of that, right? There's so many ideas. We're like, I can't find this. Where is it? Perfect. I'll just settle for getting this thing that's not as good. But we don't see this opportunity right in front of us.