Short presentation arguing that organic, earned PR placements (e.g., features in gift guides like Forbes or Oprah) act as trusted third-party authority signals that AI algorithms such as ChatGPT use when recommending brands; the speaker recommends prioritizing earned PR over paid ads or paid 'featured' placements to improve discoverability in AI-driven search/recommendation.
Why does press matter? How do you dominate AI search? How do you get those trust signals from the algorithm so that in six months when we're only using ChatGPT that you will be recommended? Well, PR is one of those ways. It's a trustworthy signal to the algorithm that you are a reputable brand, more than any social media post, more than any ad that you put out there, because it's a third party validation, right? And so for ChatGPT to recommend you, they want to look for these authority signals and PR is one of them. I argue that there's not a better way of your time for marketing than getting PR features. And I'm talking about organic earned PR features. I'm not talking about those scammy pay to play as featured in logos. Those are just fake advertisements that honestly you're just paying a middleman for. So I'm talking about getting into a gift guide like on Forbes or Oprah's Favorite things or a Wild and Good. Right now editors are monitoring their inbox like a hawk looking for all types of products to recommend. And now is your chance.
