Jacqueline Snyder breaks down a three-step growth framework: Focus on what's already working, Fix one specific problem in that area, then Scale it. She emphasizes committing to a clear timeframe, like six weeks, to avoid confusion and actually move forward.
Focus, fix, and then scale and multiply. Focus is like, well, what do you get to focus on? Confusion of, I don't know, versus, okay, well, what's working? Focus. What's working? Like a bestseller. People are buying that. Or people really love this category, right? Like, how do you focus? And then it's the fix, Right, well, what gets to be fixed? What feels broken? Not all of it. What's one thing you can work on immediately? And then how do we multiply that? What's working? How do we multiply that? How do we do more? More of that? See, if you never fully commit, you never really sit and focus, and you stay lost in that confusion as your strategy, that's where you're never going to really grow. And you are also avoiding that risk of failing versus getting curious and thinking, okay, well, what if I did look at this thing? What if I focus on this one thing for the next six weeks, one thing that I focused on, one thing that I fixed, and then once that was stabilized, I could grow my business, I could scale, I could multiply. What would be possible for you then?
