Jacqueline Snyder walks through a framework to prep for holiday sales. Start by identifying your best-sellers and strongest channels, then double down on core collections so customers know what to buy and your marketing gets clearer.
I call this the holiday readiness framework. So step one, we're going to focus on what's already working. You don't need to launch 10 new products to have a big holiday season. You just need to sell more of what's already selling. So ask yourself, what are my best sellers right now? What are my best sellers in the season? Where do I sell best? Is it Etsy? Is it in person markets? Is it on your website? And when customers come back to me again and again, what are they coming back to buy? Your job this month is to double down on what's already working. Because when you lean into your known for products, your bestsellers, your core collection, your signature pieces, your marketing is going to get easier, your messaging gets clearer and your customers know exactly what to buy from you. That's how you start to build a brand that's remembered and recommended. Step two is.
