Jacqueline SnyderFounder and CEO of The Product Boss

This Marketing Strategy Is KILLING Your Sales!

9 Dec 2025 · 1 min

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Jacqueline Snyder argues that merely posting on social media ("post and pray") is not real marketing and will keep sales and growth stuck. She urges creators and e-commerce sellers to adopt a structured marketing plan and rhythm focused on growing an email list and sending regular promotional e‑commerce emails (not newsletters). The clip contrasts visibility via social scrolling with deliberate promotional email strategies for driving online sales.

Chapters

Posting is not promoting. Scrolling social media is not promoting. It's not marketing. It's none of that, okay? It's just posting. If your entire visibility strategy, if your entire marketing strategy is post and pray, it's going to make your sales feel stuck and your growth feel stuck. You need a marketing plan, a marketing rhythm. You need to think, what kind of emails am I sending? Am I constantly growing my email list? And am I creating weekly email marketing promotions? And I'm going to say this E commerce emails, not newsletters. If you're signed up to a bunch of coaches and education companies and you're getting newsletters and you're sending newsletters to your customers, those are not the emails to be sending to sell stuff online.