Jacqueline Snyder compares large retailers like Amazon to slow-moving Titanics and small businesses to nimble speedboats. At $5 million to $10 million in revenue, you're still small enough to pivot fast when markets shift, an advantage giants like QVC can't match.
Big businesses like QVC and like HSN and Amazon and these huge companies, they're literally the Titanic. So if there's an iceberg straight ahead, the Titanic could not turn and get out of the way fast enough. It was too big. You are on these cute little speedboats. Like all of us have our cute little speedboats. And if you see the iceberg straight ahead, you go zip and you just zip around it. That's the beautiful thing about having these small businesses. You've got everything stacked for you, not against you. And we get to just learn from some of the mistakes that the big guys make. This is for you guys. Like I would say $5 million, you're still I think when we get to $10 million, there's more that we have to pay attention to, but you're still small enough that you can pivot faster.
