Jacqueline Snyder argues that your name and logo are critical to building trust and driving sales. Skip AI-generated logos and hire a professional designer. A polished visual identity signals credibility, even on a modest budget.
I think the logo and the word of the company is more important than people think. You have to have a word that you want to look at every day, say every day, look at on your emails every day. And I think sometimes people get really complicated in the way that they spell things. You really want to make it easy for people to remember the name. I know that's like trivial advice, but I actually think just people, they kind of want to use maybe AI for their logo. I'm like, no, get a graphic designer. Yes, like get someone that that's their craft. You'll just be taken seriously. It looks more reputable, trustable, and people want to buy it. I always say look like a million-dollar or $10 million business even if you don't have have the funds, like you want to present in a certain way, even if it's just you packing boxes behind the scenes and shipping everything. You're like, I'm the shipping department and I am the customer service. But you really want to appear like a multi-million dollar brand so that people trust the product. Absolutely.
