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A business coach's client was planning a product launch to grow revenue. Instead, Jacqueline Snyder suggested a single warm email to their 1,000 existing customers. By Friday, they had $15,000 in new orders without launching anything new.
A business coach's client was planning a product launch to grow revenue. Instead, Jacqueline Snyder suggested a single warm email to their 1,000 existing customers. By Friday, they had $15,000 in new orders without launching anything new.
I wanna tell you about a client of mine. She came to me convinced that she needed to launch a new product line. She was at about $200,000 a year in revenue and she thought a new launch was the answer. And I had her pause everything. I asked her to send me what her customer list was and I asked her how many customers had bought from her in the last 12 months. Now this answer was about 1,000 people. So we wrote a single email together that was personal, warm, not just like a sales email, but just, I've been thinking about you and here's what's new and here's what's still in stock. Hit reply if you want me to set anything aside for you. Okay, we made it feel really personal. We sent out that email to 1,000 people on a Tuesday, and by Friday she had $15,000 in new orders. She had not launched anything new. She just had to remember to ask and make a special offer.
