Jacqueline Snyder argues creators waste energy chasing follower counts when they should focus on reaching their actual customers through partnerships, wholesale placement, gift guides, and influencer collabs with complementary brands.
This is my secret sauce. You don't need more followers, you need more eyeballs in the right places. Instead of trying to grow your own audience from scratch, I want you to borrow someone else's. This looks like partnering with another maker or brand, getting into local markets, bundling your products, selling wholesale, and getting onto shelves of stores where people are walking through. Maybe it's getting featured in a gift guide or doing a giveaway with a complimentary brand. You might want to collaborate with a subscription box or an influencer that shares the same ideal customers. These are all ways of getting in front of other people's audiences without ads, without needing a big following, and without waiting for the algorithm to bless you.
