Are Your Ideal Clients Watching Someone Else Right Now?

Right now, your ideal client is either on YouTube or Instagram, and they're searching for the help that you offer. Now, this all cool, but they're getting that help from someone else. Now, Myron Golden once said, there are millions of people who would love to buy whatever it is that you have to offer if only they knew that you existed. And if you're avoiding the camera like an ex-girlfriend, more clients are just going to keep missing out on the value that you have to offer. So in this video, I'm going to show you exactly what's been stopping you from hitting record. And by the end, you're going to know the first video you should post and why today is the day you finally make it. You're probably in between one or two stages of content creation. The first one is what I call productively procrastinated stage. You distract yourself from turning on the camera by focusing on other tasks like editing thumbnails for the videos you will never shoot or working on channel art or even watching motivational videos. I used to make my own beats just to avoid showing up on the camera. And all of this, it seems important to creating content the right way. And you do all of this until you feel ready to create that content. But it's, it's a continuous cycle that still leads to a blank social presence. If you're saying to yourself, that ain't me, well, then you're more than likely in the second stage, which I call the cycle of inaction stage. You know, you need to start creating content now. So you turn on the camera, you press record, and the moment you see that red light of doom blink, Your heart starts to race like you're in the Olympics. Your stomach starts to rumble like an earthquake. Your, your mind goes blank and your mouth decides like it decides that it's in the quiet game because it doesn't move. And it's all because all you could think about are all the people who would see that you aren't ready yet. And in some way they're going to judge you for that. So you decide, you know what? Maybe next time will be better and you delete whatever you did, which whatever you did, film and record, or if you did manage to speak and say a few words, you lock that video up as a prisoner in the gallery, never to see the light of day. You probably got videos right now serving life sentences because you didn't feel like they were ready for the world to see. And this cycle, it doesn't just repeat for days. Or weeks. It repeats for months and sometimes even years. Now, whatever stage you are in, it's frustrating because you want to create content and you have the capability of doing so, but you only want to create it when you feel ready. And that gap between knowing you should and actually doing it, it keeps getting wider. And wired. So the results, they're still the same. No one is benefiting from the value you don't share. I started my first channel back in 2019, but I didn't create content until 2021. And as embarrassing as it is to say, I wasted 827 days in both stages. I would productively procrastinate by watching Think Media videos. To learn everything about content creation. Content creation. I treated Les Brown motivational videos like a Red Bull to energize me to create that content that I knew I should have been creating. I mentioned earlier that I used to make my own beats, and that was because I didn't want to have copyrighted music on my videos that eventually I was going to post. And all of these activities, they felt important, but I didn't have a clear vision on what I should have prioritized. When I wasn't productively procrastinating, I was in the cycle of inaction stage. I would press record on my iPhone 11, and the moment that red light blinked, I felt like I was in the Men in Black movies. I felt like I got flashed with the neuralizer because I forgot what to say. And all I could think about were the family members who would see my content and judge me. So what was filmed, it got thrown away like trash. Or if I didn't forget what I was going to say and I said it and it came out cringy, it was a prisoner in my gallery that I would practice editing on. But I knew I wasn't going to post it. What's crazy is that in this stage, I took it even further than that. I was so fearful of my own family's potential opinion because they know me so well for who I used to be and not who I'm called to be. That I would go on social media and block them to prevent them from having the opportunity to see the videos I was going to post when I felt ready. This is how I spent 827 days, waited to feel ready to post content. But one day I, I knew that filler was going to come. I'm like, it haven't come the last 800 days. It was going to come now. And in fact, the feeling that did come was the feeling of regret. I've never experienced it before in my life, but I could feel it coursing through my body because I began to feel— I began to feel guilty for hoarding value that I could have shared. All that time I spent waiting to feel ready, it never came. So it was time for me to change it up. And do something different because that pain of regret started to, to build like a crescendo I couldn't ignore. I remember the intro of the Think Media videos and Sean Kendall would always say, you got to just press record. I heard him say it so often because I watched his videos religiously. On top of that, he would insert the clip of his very first video and it was messy. It was ugly. The lighting was terrible. He didn't speak in an enthusiastic way, but it was the perfect video because his imperfection taught me that we all have to start somewhere. And if you keep going, then eventually you will get better. So I let that sentence— you got to just press record— I let it marinate in my mind and I stopped waiting to feel ready. And that's exactly what I want for you to do right now. When you're waiting to feel ready to create content, what you're doing is you're waiting to feel confident to create that content. But confidence doesn't come before you take action. It is the result of when you take action. Ironically, my very first video was on overcoming fear. I sat there and posted a video on what took me a long time to overcome. And the only time I overcame it is when I posted and not when I tried to motivate myself into posting. When I posted it, it was messy, it was ugly, and I was uncomfortable filming it. I even spoke robotically. But everything that I feared didn't come true. When it was finally up on YouTube, I felt relieved and excited that I I finally did it. And the more I posted, the more that fear shed like snakeskin, and that confidence was the new skin. Hear me when I say this: I didn't become fearless out of nowhere. I just became someone who posted anyway, and that changed everything for me. That's what you can expect when you post your first video. But here's what you can expect if you keep waiting to feel confident to post. Every day that goes by with a naked social presence means that someone is missing out on your solution to their problem. Someone is waiting to become who they could be because you feel like you ain't ready. Now, one of the biggest reasons people stay stuck is that they don't know where to start. That's why I created a guide called Your First 3 Videos. It gives you direction on the first videos you should record because you need those reps. Confidence is a muscle that grows when you work on it. So the purpose of this guide is to help you grow that muscle. Now, don't try to be perfect. Don't try to make these videos special. Your only job is to show up so you can break the habits of procrastinating and inaction. The first video is designed to make your audience feel immediately seen. The second one challenges a belief they have that's keeping them stuck. And the third one, it gives them a win and it positions you as the person who delivered it. These videos aren't supposed to be perfect. They're supposed to get you moving. And you probably think that these are going to be your worst videos, but actually they're going to be your best videos because you finally showed up for the people who need you. Now, the guide, it'll be in the description. So download it, record the first video, and start building that confidence muscle. I wasted 827 days waiting to feel ready, but that day never came. My confidence came the day I showed up unready, uncomfortable, and nervous. And that's because confidence doesn't come before you take action. It comes when you take action. And if you decide today will be the day you stop waiting on the feeling to arrive, and you decide that I'm gonna show up for the people who I can help, that's when you will start to have that confidence. That's when you level the playing field for clients to find you. Because somewhere right now, someone is waiting on the breakthrough that only you can deliver. So don't make them wait 827 days like I did. If you're ready to take control of your life and develop that confidence that you've always been waiting for, then these two videos will help with that.