Coaches and consultants lose clients because their messaging is cluttered. The solution: the One Idea Rule. Pick one clear idea, support it with a story, make one recommendation. Focused thinking signals expertise and attracts high-paying clients.
If you're a speaker culture consultant who would love to stop chasing clients and working your behind so hard every day, and you would rather have them chase you, ready, running towards you, dying to pay you for whatever it is that you have to offer, then I'm going to share with you how you can speak so clearly so that you can attract those high-paying clients who will love to buy whatever it is that you have to offer. Now, I want you to imagine a teenager's dirty room. Now, you know, most teenagers, these jokers are absolutely nasty. There's absolutely no organization, no structure. They got clothes and socks and underwear all everywhere. They got old food and cardboard boxes everywhere. And I want you to realize that their dirty room is similar to your mind. You see, your inability to speak clearly is directly related to your inability to think clearly. When you have no organization, when there's no structure, when there's no cleanliness to your mind and how you think, that shows up in how you speak and you begin to lose the people who would benefit greatly from whatever it is that you have to offer. And so that means that you have to work even harder in your business. You have to spend more time in your business. And that means you have to spend less time going to your son's basketball game or going to your daughter's dance recital or going on a date night with your wife. So I want to share with you how you can be able to speak so clearly so you can attract those clients so that you can spend more time with your loved ones and spend less time working your butt off and killing yourself in your business. I would imagine that you weren't expecting to go how it is now, where you got gray hair all in your head. And you're stressing yourself out because if this business doesn't work, your family doesn't eat. When your message is clear, it signals to the people who you're looking to attract that, oh my goodness, that person understands me. They get what I'm going through. And I believe that their solution will help me with my problems. And they'll come running towards you and thanking you for providing them for a solution that will help them with the problem that they're having. So how can you get to think clearly so that you can speak clearly and attract those clients rather than you hustling hard and working your behind off and stressing yourself out to get them to come buy whatever it is that you have to offer? Now, in order for you to think clearly, there needs to be some organization. There needs to be some type of structure in how you think. A lot of times what happens is you get so excited about talking about something. And so you feel the rush and the eagerness to say everything that it is on your mind. But every time you do that, you lose people and you confuse them and you're taking them in multiple directions rather than one main direction that will lead them to the destination that they're looking to arrive to. So, for example, let's say that you own a marketing agency and I'm one of your clients and I ask you the question, um, excuse me, Why is it that I'm not ranking high on Google? Now, in order for you to speak more clearly, it will be in your best interest to share with me one idea of why it is that I'm not ranking high on Google. But because you feel the need to say everything and be correct, say the most correct answer, you share multiple answers with me that then confuses me. You may tell me that, oh, you're not showing up on Google and ranking high because you're not utilizing Google Maps. Oh, you're not ranking high on Google because you're not taking advantage of SEO or you're not creating content. You see, these are all multiple directions that you're letting me know about that's confusing me. You're telling me to go the SEO route. You're telling me to go the content route. You're telling me to go the Google Maps route. And all that is is that it gives me multiple options, which then confuses me. All because you're not speaking clear. And every time you show up like this in a sales meeting or when you're creating content, again, you're repelling away the people who will best benefit from whatever it is that you have to offer. So how can you think more clearly? I call this the one idea rule. You think about one idea that you want to share. Maybe you can align a story or an analogy with it. You have a conclusion with it. Don't try to say everything. Don't try to be the most correct. Just say one, one idea and lead with that. Just, just commit to one idea. This is what happens when you think clearly on that one idea and you speak clearly on that one idea. What you're doing is that you're giving your potential clients that one specific route that allows them to arrive at that desired destination rather than telling them the multiple ones. Oh, you take the highway. Oh no, you take the back road. No. Don't do that. You take this one route and you gonna get there where you wanna be. This prevents confusion and this creates clarity, allowing your message be, to be specific for that one person. Feel like they understand me and now they wanna work with you. That's the benefit of thinking clearly and speaking clearly. You're signaling to the people who you're meant to serve that, hey, I have something that's gonna help you get from here to here. Because I understand you. I understand what you're going through. I understand what you're feeling. And this will be the solution that relieves you from your problems. This is what allows them to come running at you, and it allows you to attract the right people rather than you hustling hard and working your behind off, spending so much time in your business and not having the freedom to use that time to spend with your loved ones. So I challenge you, Speak on one idea, having a story or an analogy to align with it and come to a conclusion rather than you saying multiple stuff and confusing people and watch how you start to attract those clients rather than you going to the marketplace and hustling your behind off, hoping that they'll buy whatever it is that you have to offer. I hope this video is valuable for you. Because I would like for you to have that freedom to spend with— spend the time with the ones who you love, because that was probably the reason why you created this business in the first place. Peace! If you're ready to take control of your life and develop that confidence that you've always been waiting for, then these two videos will help with that.
