Why Coaches Stay Invisible (It’s Not a Sales Problem)
Coaches stay invisible because they beg instead of attract. The presenter spent 827 days paralyzed by camera fear before making 600+ videos. He breaks down magnetic messaging: know your ideal client, name their deepest problem, then show them the vision they want.
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Do you ever feel like you're on your knees begging prospects, please, to buy whatever it is that you have to offer? Do you ever feel like you have to convince them so hard to buy from you to make a sale? Well, what if there was a better, easier, and more honorable way to attract clients who would crave what you have to offer. Well, in this video, I'ma show you that better, easier, and more honorable way that allows you to attract those clients so you don't have to sacrifice your joints. Now, in order for you to attract those clients and get up off your knees, you have to have magnetic messaging. Magnetic messaging starts with having a who in mind. Who is it that you want to serve? Who is it that you want to help? Who is it that you want to be a positive impact on? You have to have that in mind. When I first started creating content in 2021, I didn't know who I wanted to help and who I wanted to serve. I was trying to help everyone and I was ended up helping no one because I didn't have a specific person in mind. And because I didn't have a specific person in mind, YouTube didn't know who that specific individual to send those videos out to. I was creating all types of content from financial growth, how to be more mentally stable, how to develop your physique, why the law of attraction don't work for a lot of people. I was just creating all types video. And when there could have been growth based off the wisdom that I was sharing, there was stagnation. So you have to have a specific individual in mind who you can attract. They have to feel like, oh my goodness, she know me so well, he know me so well, they speak my language. That's the feeling that you have to create within them. Now, you may be wondering, how do I decide who to help? Well, typically the person that you can help is a past version of yourself. With problems that you used to have. I help coaches and consultants attract clients by speaking clearly and confidently on camera. I know what it's like to want to create content, to stand in front of this camera, stare at it directly, and your heart starts to race. You got butterflies in your stomach. You got words that's in your head, but they won't come out your mouth all because of fear. In fact, I allowed fear to immobilize me for 827 days. I can't believe that. I wanted to create content back in 2019, and I didn't create my first piece of content until 2021, all because of fear. And I know how these coaches, how these coaches and consultants must feel to want to do something but not having the courage to do so. And now I've been fortunate to say that I've created over 600 videos, and I've put in the reps to have that confidence and clarity to show up on camera. And that's the individual who I want to help. They are who I used to be, and so I understand them. Who is that past version of who you used to be? Think about that person deeply. And once you have an idea of who that person is, the next step to having magnetic messaging is understanding their problem. What is their overall problem that's preventing them from having the outcome that's most desirable for them. For these coaches and consultants, their overall problem— I just mentioned it earlier— fear. They fear showing up on camera and releasing out videos and potentially being judged. They fear potentially being judged by the way they sound or how they look or the equipment that they use to create content or by not being perfect or not being a, an expert in their field. And so days turn into weeks, weeks turn into months, and unfortunately for some, months turn into years where they decided first of all that they want to create content but they never did it. And they've been telling everyone that they was going to start doing it, but all they've done is just lived in fear and lied to others. I know that feeling. Well, like I said, I wasted 827 days of being immobilized and paralyzed by that fear. And I know that is the overall problem for these coaches and consultants. What is the overall problem that your ideal specific person have? You have to really think about that. And again, they are who you used to be. So what is the overall problem that you used to have? Once you have the understanding of the overall problem that's keeping them from the results that they want. The next step to having that magnetic messaging is understanding the pains. What is the pain that's, that's deeply rooted within them that's preventing them from taking action and having what they want? To continue to use me as the example, these coaches and consultants are experiencing disempowerment of wanting to create content but not having the courage to do so. They're, they're experiencing the pain of missed opportunities because they're not being the recognized voice in their marketplace. So no one knows that they exist. They experience the pain of their competitors growing while they're being stagnant. Because if their competitors are creating content, they're becoming the go-to voice in their field, and they are the ones who are getting those clients. They're, excuse me, they are the ones who are attracting those clients. And they are the ones who are attracting those opportunities. They are experiencing the, the pain of feeling like a fraud, feeling like an imposter, feeling like they don't have enough experience, or that their voice isn't adequate enough to be the impactful and influential voice in their marketplace. And there's more pain that they're experiencing, but all of this pain is creating frustration, anger, and disappointment. In their lives, and it feels like they're far from the results that they want than closer to. And again, because they are who I used to be, I know exactly how they feel. I remember the days when I didn't keep my word of saying that I was going to create content, so it took longer than expected to have the confidence to believe in myself. I remember the days of feeling like a fraud Because when I decided to take upon this journey, I was 19 years old, so I didn't have enough experience that I felt was adequate enough to share with others where they would view me as a recognizable, dependable voice that they could lean on during their times of trouble. I remember comparing myself to these great motivational speakers and thinking that I didn't have what it takes to positively impact and influence the people who I was meant to serve. I remember the days of being discomforted in the way that I sound and the way that I look and turning off my camera because I felt that other people wouldn't like what they heard or what they would see. What is the pain that your ideal specific individual is experiencing that's got them frustrated and angry and sad and disappointed in themselves? Continue to think about who you used to be and how you felt in certain situations., and that can give you some clarity of the pain that they're experiencing. We would discuss that magnetic messaging means having clarity of who you serve, what their problems are, and what pain they're experiencing. Finally, you have to understand what their vision and their goals are. For the coaches and consultants that I help, they envision themselves showing up on camera consistently, confidently, and clearly, attracting the right people and being a positive impact and influence on their lives. They envisioned themselves having opportunities that were led based upon them showing up on camera. They envisioned themselves attracting the right people who would love to buy what they have to offer rather than them going out to the marketplace, getting on their knees and begging. They envisioned themselves believing in themselves, thinking greatly and highly of themselves, knowing that they have the ability to do what they've set their mind on. Doing. They envision themselves having a successful business. They envision themselves of making the world a better place because they know that what they have to offer will be a positive impact in the individual's life who they were meant to serve. So I ask the question, what are the visions that your ideal specific person has? What are the outcomes that they will find most desirable for themselves? What is it that they would like to experience? Once you have clarity on who you help specifically, the overall problem that they're having, the pain that they're experiencing, and the goals and visions of the reality that they would like to have, that's when you have magnetic messaging that attracts clients to buy what you have to offer, rather than you leaning on your hands and knees and going out to the marketplace and trying to convince people. To buy what you have to offer. I hope that this video is the GPS that finally gets you to the destination that you've been traveling towards for so long. If you're ready to take control of your life and develop that confidence that you've always been waiting for, then these two videos will help with that.
