In this video, the speaker challenges the common belief among coaches that their lack of views and engagement is due to being "shadowbanned" by YouTube. He argues that the real issue is vague, overly broad messaging that fails to target a specific individual. The talk outlines a step‑by‑step "magnetic messaging" framework: (1) identify a single, detailed ideal client (often the version of yourself you once were), (2) uncover their deep, root problem (the "thorn in the foot"), (3) list the emotional pain points that stem from that problem, and (4) define the desired future outcome or pleasure they seek after the problem is solved. By speaking directly to this narrowly defined persona, coaches become specialists rather than generalists, earn trust, increase watch time, and trigger YouTube’s algorithm to serve their content to the right audience, ultimately building superfans. The speaker repeatedly invites viewers to DM him on Instagram for personalized help and references two additional videos for further development.
Chapters
Don't you just hate being the coach who's talented? You're helping your clients get results, but you feel like your content isn't gaining traction with interaction and you feel invisible. Like it feels like the, the algorithm is silencing and suppressing your voice. But what if I told you there was a way to break through that silence? So in this video, I'm going to show you exactly how to do that. Now, what feels like the most logical answer as to why your content isn't gaining any traction of interaction, is that you're shadowbanned, right? You hear all of these experts talk about how you need to avoid being shadowbanned and what causes shadowbanning and the effects of being shadowbanned. And so you come up with this, the assumption that you are shadowbanned because you're not getting any views, your impressions are low, and the people who are watching your videos, they're not sticking long enough. So it's easy to believe that, oh my goodness, YouTube trying to silence me. Now, when I first started creating content, this was the exact assumption that I came up with. When I started creating content, I created for the purpose of landing speaking gigs because at the time I wanted to be the next great motivational speaker. And I knew that because I didn't have any following and I wasn't popular, the only way to build up that credibility was to show up consistently. On camera. Now, I identified as a motivational speaker, which meant that I was posting all type of random videos. I believe that what I had to offer could help any and everyone. I was posting videos on how to overcome depression, how to overcome the fear of failure, why the law of attraction isn't working for you. I even did a, a one-on-one basketball video for Dodge Court. I was doing all type of content. And nothing seemed to work. I was trying to film anything to see if it would gain some traction of interaction. What can I create that people want to see? When my videos were consistently at zero views, I came up with the assumption that, you know what, maybe I've been shadowbanned. That's exactly what's happening right now. Here's what also fueled that assumption that I was shadowbanned. I'm very polarizing. I have opinions that would contradict the popular opinion. I'm, I'm very different in how I think. And so I thought that because I was polarizing and I can be a little bit controversial, that also aided the reason why my videos weren't getting views, which when I think about it now, that's so dumb because there's plenty of people who are way more polarizing than me, who are way more controversial in their beliefs and views than me. And they get insane amount of traction of interaction. But that's what I believed at the time. It was easier to accept that belief that I was shadowbanned rather than to take accountability on the fact that I wasn't creating content that really spoke to a specific person. So I had to do some digging within. I had to figure out what is it? What is the problem? Why are my videos not getting any views? I believed that I was great. I believe that I had messages that I could share that really impact others. But why is it no one's seen it? Why is it that I'm Casper to every woman? And I realized my problem. The truth was my messaging was terrible because it targeted no one. It was too broad. It was too vague rather than target a specific person. But it was easier to deflect that accountability on the system because it's easy to say that the system is rigged. It's against me. That's the assumption that a lot of coaches come to. But the truth is this: you're constantly getting ignored with your content, not because you're being shadowbanned, because you're sharing your, your different views and beliefs, but because your messaging is not speaking to anyone directly. You're too broad, you too— you're too vague. You're trying to help everyone rather than a specific someone. When your message is not clear, for an ideal person, here's the two things that happens. One, YouTube doesn't know who to send your videos out to. So what it's going to do is it's going to send it out to the wrong people or send it out to people who are going to click off instantly, hurting your growth, your impact, your impressions, and your views. The second thing is this: the people who do watch, they're going to feel like you're not talking to them. They're going to feel like you're talking to an audience because you're trying to help everyone, because you're trying to be the generalist rather than the specialist. And so you have to show up for that specific person rather than everyone, because when you're trying to create something for everyone, your message becomes so watered down that it helps no one. But when you're able to speak to that one person, when you're able to communicate in a way that only they understand, here's Here's what that's going to do for you. They're going to feel like they know you. They're going to trust you and they're going to stick with you. And when you keep targeting those type of people, that's when your content starts to gain traction of interaction. That's when you start to build superfans. That's when you start to, to grow an audience of individuals who look forward to seeing your videos. Listen, I get it. I had a hard time of niching down and being a specialist rather than a generalist. I wanted to— like I said, I wanted to motivate as many people as I could when I first started creating content, but that wasn't doing any good for anyone. My videos weren't getting any views and my message was so vague and watered down that no one was benefiting from what I had to offer. So I'm going to share with you my framework that I use that I've developed over the years to attract my ideal audience so that I can have magnetic messaging that speaks to them directly. Rather than trying to speak to the general population. Now, the first element of having magnetic messaging is understanding who is it that you're going to target? Who is that ideal specific person that you're going to help? What would be your benefit is to build a profile of this specific individual, like name this person, give them an age. What is their religion? What are their hobbies? What are the, the thoughts that they have? What are the limiting beliefs that they may have? You have to be very detailed about this person because the more detailed you are, the more they're going to feel like you know them. They're going to feel like you're in their minds and you're thinking their thoughts, and that's going to be easier for them to trust you. Right. And the person who you are in best position to help is the person who you used to be. Think about you, who you used to be. What are the results that you had? What were you like at a specific point? What were some of the thoughts that you had? What were some of the struggles, the fears, the frustrations that you had at this specific point? Really go back into that moment and not just jot it down and think about it, but relive those moments, right? Because that allows you to be in tune with that specific person of where they are right now. Once you have an idea of who that specific individual is based on who you used to be, you have to understand what is their overall problem? What is the thorn in their foot that feels hard for them to get out? That if only they solve this, it will solve every problem that they're experiencing. Again, because this is the person of who you used to be, what was the overall problem that you used to have? What were you going through? How was it affecting your overall well-being? What is the problem that you complained about the most? What is the problem that kept you up at night. By the way, I'm not referring to the surface level problems. I'm referring to that deeper problem that's causing those surface level problems. You see, you have to have great understanding of all of this. This gives you that ammo to be able to speak to them directly where they feel like you've been through where they are right now. They trust that you have the solution to their problem, right? That's the point of where we're trying to get you at. By the way, if you need any help of understanding any element of magnetic messaging for your specific person, DM me on IG. My IG handle is my first and last name. Now, once you have an understanding of your ideal specific person, you're starting to build out that profile for that person. You understand the overall deeper problem that they're having. You then have to have clarity on all the pain points that are the result of that overall problem that they're having? What is the emotional cost of that problem that they're having? Is it anger? Is it frustration? Is it envy? What is it? And again, because this person is who you used to be, what was the emotional cost that you were experiencing when you were dealing with this problem? When you're able to speak on those pain points that they're experiencing, you're able to articulate that pain exactly like you're able to pinpoint it exactly of what they're feeling. That's when you're speaking to their hearts. And when you speak to their hearts, then you have their mind. And when you have their mind, it's easier for them to trust you and to apply whatever it is your process is to overcoming that problem. That they have. Are you starting to see how we're building out this whole process so that we can connect with them on a deeper level? That is how you become the specialist and not the generalist. Your job is to present yourself as the best option to help them so that they can stay on your videos long enough and so that YouTube knows who to send more people to for you, for the videos that you create. Now, Now, the final part to having that magnetic messaging that attracts your ideal specific person is to understand the pleasure that they want to experience after they overcome the problem that's been causing all this pain for them. What is the desired outcome that they would like to have? What is that they want to experience? What is that future state that they're chasing after? I'm reminded by a quote by Zig Ziglar when he once said, if you give enough people what they want, they will give you what you want. Now, he wasn't saying that to, to use that as a way to be manipulative, to get what you want. He was saying that by giving people what they want, getting what you want is the result of that. And the only way you give people what they want is by understanding them on an in-depth level to understand what exactly it is that they want. So when you understand them, who they are as a person, as an individual, when you understand the overall problem, when you understand the pain points that they have associated with that problem, when you understand the pleasure that they want to experience after overcoming that problem, that's when you become the coach who stops believing that you're getting shadowbanned. That's when you stop being the coach who's creating content but still getting ignored. And that's when you become the coach who's created content that's attracting the right people. Building this profile out isn't always easy for a lot of coaches. Because they need someone to pull this information out of them. So again, if you need help developing this profile for your ideal specific person, reach out to me on IG. If you're ready to take control of your life and develop that confidence that you've always been waiting for, then these two videos will help with that.
