James Hype argues that as AI and equipment can replicate mixes, DJs must compete on live performance, technical skill, and authenticity. He emphasizes the 10-year grind of getting good and advises starting now with YouTube tutorials and years of committed practice.
In 2024, anyone can go on Beatport and download the top 100 records. Anyone can buy a piece of equipment that will mix it for them. AI will even mix it for you. So what are you going to do to be better than AI? This is where the human element comes in. And this is why I play like I do. It's the risk that comes with the live performance, the risk of mixing four tracks at once. It's not supposed to be easy. You're trying to be one of the best people, people in the fucking world at something. It's supposed to take you 10 years of being shit before you're good. So, advice to aspiring artists, start today. If you don't know how to do something, go on YouTube and teach yourself. All the information is there already. Just get started. Be you. Be as you as you can possibly be.
