A short video clip of James Hype reflecting on creativity in music production. The speaker contrasts long studio sessions ("12 hours") with brief bursts of inspiration ("20 minutes") and argues that consistently showing up and giving your best shot increases the chance of producing exceptional work, referencing Avicii as an example.
So here's something I've been thinking about. Creativity. Some days I'll get to this studio and spend 12 hours here and make music. Other times, I can be here for 20 minutes and make something incredible. When Avicii was in his studio making levels, he did not know that he was making the biggest dance record of a generation. He just knew that he was turning up that day and giving it his best shot. So the more days I turn up and give it my best shot, the more chance I have of making Avicii levels. Is that right?
