A 19-year-old real estate wholesaler shares the cold-calling approach that's generated over $30,000 monthly revenue for two years. He focuses on closing deals on the first call, not taking rejection personally, and treating every no as a step toward yes. Use a script as a framework but customize it with your natural tone.
Cold calling, the marketing channel that has made me over $30 grand every single month for the past 2 years. Let me simplify it for you. Number 1, don't take it personal. These people are procrastinators by choice. Therefore, when you're calling them to get something done, it'll maybe piss them off. So them telling you bad things on the phone, don't take it personal. You don't know them, they don't know you. Second, close. They won't do it themselves. These people will not negotiate against themselves on the first call, especially if you didn't build good rapport. Another point, don't vent off too far because when you're coming back to the point on why you called them, it's gonna be awkward. Don't let that happen. The next one, the nos also pay you. Every single no that you get on a call is getting you closer to that yes, therefore closing that hot lead that will get you paid. And last but not least, use a script. Stop freestyling. There's a reason they are out there and it's for you to close. Don't copy word for word 'cause you're gonna sound like a scammer. Make sure you put your own tonality, the way you talk on your own, and it'll come natural to you.
