Jesus Gabriel Mendez tells entrepreneurs that quitting isn't an option when doubt hits. He describes the late-night problem-solving, financial pressure, and lack of clarity that make founders want to give up, then argues for pivoting tactics instead. His core message: stay down till you come up.
Yes, multiple times. And anybody that actually runs a business and has been doing it for a while will tell you there will be many, many, many, a lot of moments where you want to quit, where you don't have clarity, where you're sitting there, it's fucking 3 in the morning, you're trying to solve this issue and you're like, fuck, bro, it's not working out. Or maybe you're low on funds, bro, you're about to go broke. It's like, fuck, what's gonna happen? I don't know what to do. Should I quit? Quitting is never the answer. Maybe you might pivot the strategy that you're doing, but the goal never changes. Keep fucking going. You have to stay down till you fucking come up.
