In this Everyday AI video, host Jay walks viewers through Postbase (also referred to as PostSpace/Postpace), an AI‑driven platform that generates proven video formats, content angles, and diagnostic tools tailored to a brand’s audience and niche. Jay demonstrates the free tools—bio optimizer, caption hook tester, viral pattern detector, engagement calculators, and best‑time‑to‑post estimators—by scanning his own website (jjohnson.co.uk). The platform extracts his brand name, category, value proposition, primary audiences (corporate executives, government entities) and articulates the problem his service solves: teams overwhelmed by manual AI tasks lacking a structured workflow. Jay then introduces his own "TEAM" framework (Time, Effort, Attention, Money) for diagnosing workflow leaks. He also announces his newly launched 7‑day prompting ebook, "Perfecting Prompts," and provides a link. Continuing the demo, Jay selects the SaaS/web‑product category, reviews six suggested video formats and angles (e.g., "Stop being replaced, start being enhanced," "1985 internet opportunity"), and showcases example TikTok short structures. He concludes with a disclaimer of no affiliation, a free‑trial invitation, and a recommendation to use Postbase for content inspiration.
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Postbase is a website that allows you to get proven video formats matched to your brand and the signals behind it. You can also help you to brief a creator on any sort of content you want created. If this is your first time here, my name is Jay and this is the Everyday AI channel where we teach you how you can use AI in your daily lives. So I'm going to dive right into this here, and as you can see, uh, there are quite a few interesting things you can do. So I'm actually going to go into some of the free tools, and you can see they've got a whole List of diagnostic tools. We've got a bio optimizer, caption hook tester, which is pretty cool, viral pattern detector, and also some generators there as well. Definitely feel free to check out this very interesting suite of tools that can help you when creating any sort of social content or even just any sort of media content in general. So they've got different sort of calculators to help you find engagement rates, best time to post. Yeah, a wide variety of things. In any case, I actually want to dive into this. And what I'm going to do is I'm going to type in my website in here. I'm just going to type in jjohnson.co.uk. Now it's going to be scanning and reading my site and I'm curious to know what it's going to come up with. It's working out my category and essentially figuring out what would be some winning websites. We'll see how this performs. I wonder how long it's going to take. I might need to come back after this is done. In that case, I think I'll do that. Okay, cool. Altogether that took about a minute. We've got a brand name here, a category and value proposition. What I provide: AI consultancy, workshops, prompt engineering training. Actually, I'm going to put in— this isn't really there yet, but in terms of on my website, but I've been doing a lot of this recently, a bunch of full deployed engineering for a wide variety of companies. We're just going to click continue. You can see primary audience, corporate executive departments. Let's go with, and also As of late, government entities. Cool. Sweet. So the problem you solve, teams are drowning in manual tasks and feel stuck or intimidated by AI, lacking a structured framework to turn tools like Claude into actual time-saving workflows. Absolutely, guys. It's all about the workflows. If there was one aspect of AI I had to speak on forever, it would just be workflows. What's the input? What's the process? What's the output? What are we trying to optimize? I created a framework called TEAM, which is an acronym that stands for time, effort, attention, and money. Basically, you need to figure out where are your workflows leaking those valuable resources and figure out a way to optimize that. Cool. I haven't actually got any sort of— well, actually, I do have a prompt engineering ebook that I have for sale, but I think I'll click on awareness and foot traffic for now.
I'm actually pleased to announce I've launched one of my first digital products, which is a 7-day prompting ebook. I've called it Perfecting Prompts, and it's essentially a 7-day crash course on how you can improve your prompting so that you can supercharge your productivity. So what I'm going to do is I'm going to leave the link to Perfecting Prompts below. I put in a lot of work into it, and in there I actually include some frameworks that I teach to global corporations. Definitely check it out.
We can actually select some categories to learn from. Yeah, definitely. SaaS web product. And, uh, yeah, let's go with that. We can see my format here and we'll see what we get here from PostSpace. But you can see here, this is, uh, yeah, quite a simple, quite a simple sort of, um, way to approach this. We can see angles for my catalog. So stop being replaced, start being enhanced. The 1985 internet opportunity. Absolutely. So what comparable brands lean on. Okay, cool. Interesting stuff. 6 formats working in my category right now. Interesting. Okay, cool. If you want to check out the actual videos, you can do a 3-day free trial. I'm not affiliated with these guys in any way, shape, or form, but I think this is still a decent amount of information for you to actually get some inspiration for any content you want to create. They've got a format for TikTok Short, problem, agitate, product, founder answers the comment. Interesting stuff. 3 reasons, fast cuts, before and after splits. Great stuff. Well, in any case, yeah, definitely check out Postpace if you think it would be useful for you. As I mentioned, they've got some useful tools. This can also, uh, give you some inspiration in terms of sort of content