Jay demos Unfair.so, a platform that lets you hire creators to promote your product to their followers. You set a budget, pick creators by their X handle, and they post within a time window you choose. Good for launching AI tools fast.
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Unfair.so is a platform that allows you to have access to the followers and engagers of creators that your potential buyers already follow. If this is your first time here, my name is Jay and this is the Everyday AI channel where we teach you how you can use AI in your daily lives. So I'm going to dive right into this here and I'm actually going to use Cited as the example. For those of you who may not know, Cited is my product that I'm pushing at the moment, also actively developing. Ultimately allows people to get a full generative engine optimization report that they can simply drag into Claude Code or whatever web development tool they have, or they can ultimately use it to basically inform how they can best improve their standing in outputs from large language models. Let's say you're selling cars. Someone types in, where can I buy the best cars? You want your website to basically be the first one to come up. Pretty much something like that. When I say comes up, I mean outputs from large language models like Claude. ChatGPT and all the rest that we know and love. Well, maybe not love, but certainly know. In any case, I'm going to dive right into this and yeah, we're gonna see exactly what this gives us. I'm just going to sign in here and we'll see what unfair.so has for us here today. Okay, cool. So I've just logged in and we can actually start our first campaign. So we can say, uh, cool, uh, this looks pretty— yeah, let's say excited.
Let's call it Cited Campaign. And yeah, we can just run that. Posted by— who would it be posted by? I guess, who would it be posted by? Maybe I'll just go with my handle.
Cool.
Let's do that. Oh, okay. So it's looking for X handles specifically. Let's go with mine over there. I think— I'm not quite sure. I think this should be— is this meant to be posted by a creator? I think it's meant to be the creator's handle. In there. In any case, for now I'm actually gonna put that in there. I think it would be useful to know exactly, or maybe it actually does say it. Uh, let's just see here. Creators apply their price, approve the ones that you want. Okay, so line creators up behind your post. You write the brief, they commit to the moment and post inside it first. Ah, okay, interesting. So, okay, cool. So this is actually a really interesting platform, and I've been seeing a lot of, uh, a lot of, uh, other tools go viral like this. So creators apply their price. I think, yeah, from what I understand, I think maybe I'm meant to put mine in here. In any case, I'll go with my X handle. You select, you select when it goes live. Okay, cool. So I'm not actually going to run this through because I'm not actually going to run a campaign for a site like this, but you can ultimately get a whole bunch of—
I'm actually pleased to announce I've launched one of my first digital products, which is a 7-day prompting ebook. I've called it Perfecting Prompts, and it's essentially a 7-day crash course on how you can improve your prompting so that you can supercharge your productivity. So what I'm going to do is I'm going to leave the link to Perfecting Prompts below. I put in a lot of work into it, and in there I actually include some frameworks that I teach to global corporations.
Definitely check it out.
Creators to post about whatever tool you've launched, uh, within a particular sort of time frame.
I think you can specify that and negotiate that with them as well.
And of course you have the budget that you have for the campaign, and you can basically run it. Now I think this is really interesting, potentially something I would have done when I is, uh, also launching Cited. I might do a new version of Cited, uh, like perhaps just an upgrade, and then, and then do something like this for this. But I have been seeing a lot of, a lot of other products and tools go viral using this sort of influencer-led, time-sensitive marketing campaign strategy. So yeah, definitely check this out if you think it would be useful for you.
