MyBodyTutor's founder grew his email and text coaching service from solo operation to a 75-coach team generating millions in revenue, profitable from day one. He spent $18,000 on a backend system to stop being the bottleneck, then hired to scale. Early Facebook ads brought 80 clients so fast he had to pause.
What can you tell me about what the revenue is? I don't share that publicly. It's a wonderful business. It's in the millions. Profitable? Since day one. Wow. And in the beginning, it was just you, right? Yes. It was very simple at first. It was email and text-based. We have a phone call, we learn about what your goals are, what your challenges are, and then every single day after, I would write back with personalized feedback, suggestions, and encouragement. We always felt the follow-through was the missing link. Everyone feels like they know exactly what to do in order to lose weight. They just can't do it consistently. And consistency to me is the biggest problem in health and fitness. And that's what we solved back then. It was Facebook flyers and we actually had so many clients we had to shut down the advertising. I was probably working with 80 clients. It was all day long. It was crazy. And I realized I was the bottleneck in the business. We hired a firm. It was $18,000, but it was a whole backend system. And the key thing was I was able to have other users and I could be the admin and I could check in what— how they were writing. That was a big bottleneck until I figured out systems and people. Now we're up to 75 coaches.
