We Beat Our Best Ad With This 8 Second Trick

19 Sept 2025 · 1 min

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In this video, the speaker argues that using AI in advertising is essential, likening non‑AI approaches to "medieval times." They describe a workflow where AI‑generated 8‑second ad hooks are created with Google VO3 and tested in large batches. Workshops are offered to teach creators how to craft these short AI hooks. The key finding is that ads consisting solely of back‑to‑back AI clips perform poorly, likely because they lack a human element. The most effective format combines an attention‑grabbing AI hook (the first 8 seconds) with a traditional, human‑led ad that delivers the core message. This hybrid approach consistently outperforms both pure AI ads and ads without any AI component.

Chapters

If you're not using AI in your advertising, you're practically living in medieval times. That's an AI clip. Then it cuts to me as normal talking head. I think the reason that that works well is the AI captures people's attention, but then it does continue with me and actually provides value. Now we're testing a lot of AI ad hooks with Google VO3 where we can create an 8-second ad hook and have our team create a ton of them. So I've been doing some workshops teaching people how to create these AI ad hooks that they can put at the beginning of a video. Purely AI ads. Are not working as well as ads that have no AI. But what's working the best is AI hook followed by a traditional ad. By purely AI ad, I mean an ad that's like a ton of 8-second clips all back to back. Those ads aren't working as well, and I think it's because it doesn't have a human element. What we're finding is an AI hook, the 8 seconds, that's what captures people's attention. But then after that, you go into more of a traditional ad.