John ZimmerCo-founder, Lyft · Working on Yes&

Lyft Founder: How to Build Buzz Around Your Brand | Inc. Magazine

Name: Lyft Founder: How to Build Buzz Around Your Brand | Inc. Magazine
Uploaded: 2014-08-19T13:56:45+00:00
Duration: 52 s
Channel: John Zimmer
Description: Lyft co-founder John Zimmer explains how to build a brand by starting with your own emotions and personality. He tied Lyft's name to the idea of…

19 Aug 2014 · 1 min

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Lyft co-founder John Zimmer explains how to build a brand by starting with your own emotions and personality. He tied Lyft's name to the idea of "bringing people up," then made it real through driver mustaches, fist-bumps, and encouraging riders to sit up front and talk to strangers.

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[FOREIGN LANGUAGE] I think the easiest way to build a good brand is to think about your own emotions, to think about yourself, and to try to represent that in the brand that you're creating. And so we wanted to have fun, we wanted to be quirky, we wanted to be aspirational, and we've tried to capture that in the brand itself. So Lyft, the word itself, is about, you know, bringing people up, making things better, moving forward. And then at the same time, let's have fun while we're doing it. We got mustaches and we're getting people to laugh and smile and fist bump and sit up front and talk to people they hadn't met before. So, you know, be yourself, use the brand as a way to tell a story about, you know, the way the world should be, and have fun with it.