How to Build and Advertise a 6 Figure Business Completely for FREE

In this energetic, step‑by‑step tutorial, Josiah Stewart explains how to launch a six‑figure e‑commerce brand without spending any money. He begins by sharing his own journey—scaling a durag brand after buying a $500 dropshipping course—and then offers a free version of that course plus a free Shopify trial. He walks viewers through selecting a viral product (using TikTok trends and Amazon must‑haves), setting up TikTok/Instagram (and optional Facebook/Twitter) accounts, and building a simple, high‑conversion Shopify store with recommended apps for social proof, urgency, upsells, and dropshipping automation. The core of the strategy is organic promotion: recreating trending TikTok/Instagram Reels, pinning three soft‑sell videos to the top of the profile, using trending sounds, and adding subtle calls‑to‑action that drive traffic to the store’s bio link. Stewart emphasizes consistency—producing 10‑20 videos, iterating on engagement metrics, and persisting despite low‑performing posts—to generate free traffic and sales. Throughout, he repeatedly points to the free course and Shopify trial links in the description as the only paid elements, positioning the entire system as a zero‑cost, repeatable funnel for aspiring entrepreneurs.
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What I'm about to share with you guys is something that could dramatically change your life, and the best part is you have to spend $0. Yeah, boy! What is goodie, my people? We are back again with another gem. Listen, today I'm going to be breaking down and take you guys step by step on how you can build a 6-figure brand with $0. I'm gonna show you guys exactly how you can learn everything you need to know completely for free, how you can actually get started building your store, creating a store completely for free, how you can advertise your products completely for free, how you could just become a big baller completely for free. You see the trend here? But if that's something that interests you guys, make sure you guys have your pens, your pencils, your notebooks, You're— you're just watch the video, bro. All right, so for you guys that do not know, I've started multiple different brands over the past couple of years. I've made videos about my durag brand that I started that I was able to scale to tens of thousands of dollars every single month of me just making money selling durags. And the whole same process I talked about in that video, I'm gonna go more in depth in this video and show you guys how you guys can actually do it for free, because I did not explain that in the last video because I was not even aware of it. But And now I am, so I wanted to update y'all with the sauce so y'all could start making big bank completely for free. Now, first of all, if you watched that first video, I talked about how I kind of— I'd hurt my leg, right? I'd hurt my leg. I had like fractured my ankle or my shin, something like that. I don't know, but I couldn't walk for like weeks. So I was stuck in bed and I was tired of just watching YouTube videos and Netflix videos. And somebody had popped up on my YouTube page about dropshipping, this guy named Scott Hilsy. I'm not sure if if that's how you pronounce his last name. But I started watching a bunch of his videos on YouTube and then he offered a course. And I'm personally very into courses. I don't mind spending money on courses. People spend thousands of dollars in college and all that stuff and they barely learn anything. I learned so much from courses. So I ended up actually purchasing his course for, I think like $500 or something at that time. And after going through his course, I was actually able to rebrand my whole entire brand, learn how to market it correctly. And then that's when I started scaling it up and making $10,000, $20,000, $30,000, $40,000 a month. Just from selling durags. Now I'm saying all that to say is that I'm going to go into depth on the step that you guys can go through without even spending a single dollar, you know what I'm saying. So the first step on building and starting your whole brand to start actually making money is you first need to be educated. Now I told you guys I had personally purchased a course, but I did tell y'all this is gonna be for completely free. I keep doing this, this is a zero, this don't even look like a zero, but y'all know what the heck I'm doing. For completely free. So you guys can actually get that same course that I had to pay $500 for for free. I have a link for it, it's the first thing inside the description down below. There's no gimmicks, there's no scams, there's none, none of that weird stuff. You're not gonna be put onto an email list to get set to sign up for a mentorship or something like that. You get the literal same exact course that I bought, uh, $500 like 3, 4 years ago, whatever, of that, plus a new course that goes into more depth of what I'm going to be talking about in this video because I can't make this video like 5 years long. Um, but more in-depth details of what I'm going to share with you guys in this video is inside that course. So if that's something that interests y'all, y'all can hit the link inside the description. Also, it'll help you get set up with a free Shopify store. So like I said, zero freaking dollars, you know what I'm saying? But after you go, you went through the course, you know what I'm saying, you got the information, the free information, now it's time to actually apply that information. So the first step you're going to need to actually do is figure out what product you want to sell. Now, this is not a super, super hard task. What you really wanna do is figure out like a product that is kind of going viral. You can go on TikTok and search Amazon must-haves. You can go TikTok made me buy, search these different tag words and see what's like trending on TikTok, trending, what videos are trending, what products are trending. You can start off with that or you can go based off of something that you use kind of every day. You could think about an iPhone case. You can think about some speakers. You could think about durag, don't do durags. I don't wanna have to put you outta business. But literally anything, the sky is the limit. Just find the product that you will feel comfortable selling and promoting. All right, so once you've figured out what product you want to sell that's not a durag, you know what I'm saying? Now you need to set up some social media pages. Now for this strategy that I'm gonna be talking about, like I said, the course goes way more in depth for it, but I would suggest you set up a TikTok account especially and an Instagram account. You can set up a Facebook account, as well for it. Twitter if you want, but I'm really like, my main focus is Instagram and TikTok because that's where you're able to make nice viral content to get into that free advertisement that I'm gonna talk about a little bit later in this video. Now, once you have your product and you made some social media accounts for this product that you're gonna be posting on, now it's time to create a place where they can actually buy it. You need to create a Shopify website. Now, like I said, there are multiple different things when it comes to building a Shopify website. I literally just followed everything that was in the course that I had purchased. I did the same apps he had put, 'cause there are certain apps that help with social proof that make people more comfortable with, like, trusting your store, that give people a sense of urgency, like a countdown timer and all these different type of things, how to make your store look legit and all that. So you need to figure out a nice, simple website. You don't want something that's super complex. You don't want something that's all over the place. You want a website that flows smoothly, that. When someone goes to your website, they know what you're selling and they know how to buy it. You don't want it to be 20 clicks till they get to buy it. You want it to be like 2 clicks. All they have to do is click 2 times on your website and they're already purchasing your product. So you need to create a Shopify website. Like I said, if you go to the link, first link inside the description that goes with the free course, there's also a section there where you guys can sign up for a free Shopify trial. 'Cause like I said, this is completely for free. You know what I'm saying? I'm not sure how many days you get or how many weeks you get, but it's a good amount of time that'll give you enough time to get set up and actually start making money before you even have to pay for Shopify, which is, like I said, $0. Don't forget this thing. This look kind of sus. But anyways, once you've created that Shopify account, you want to make sure you add some nice apps on there. Like I said, I keep saying like this, it go more in detail inside the course, is because it does. I can't make a 30-year-long video, but. But the course goes in more depth about like good apps that you guys can use. But you definitely want apps for— well, my suggestion, you want apps where you can post reviews so people can see other people are actually enjoying the product and make sure it's a good product and not a trash product, 'cause you don't want bad reviews. You want an app that you can upsell on. As far as if you're selling a dog toy, there could be an app that every single time somebody buys this dog toy, it recommends they buy this dog toy that goes with that dog toy. Works out nicely, you end up making more money with one single customer. You also want a bunch of different like urgency apps that help people know that, okay, people are actually purchasing and I have to hurry up before this product is out of time. It gives that sense of like urgency, like dang, buy this product now. So there are many different apps for that, but these are things that you kind of just have to look up and figure out what you wanna have on your store and what flows good for your store and especially the product that you're selling. And if you're doing more so dropshipping as far as if someone purchases something on your website, and then you're ordering it and sending it straight to them. There are apps on Shopify that can literally just automate the process for you so you don't have to do it manually every single time. Me, I was never doing the dropshipping for my durags. I actually held the durags in stock, so I was one that was shipping them out. Well, I paid my little sister to do it, but she was the one that was shipping it out, so we were shipping it out. Um, but like I said, there are apps that you can connect to your Shopify store that automate the whole process of dropshipping if that is the route that you want to go. Now, this is the valuable part. This is how you're gonna make the freaking money, you know what I'm saying? We got set up, we got you a product, you know what you're selling, or the products that you're selling, you know what I'm saying? You created your social media accounts, you have your TikTok, you have your Instagram, you have your Twitter, you have your OnlyFans, whatever the heck it is, you know what I'm saying? You got your social media accounts set up, you now have your Shopify website set up, so now people can actually purchase it, you know what I'm saying? The next step is how the heck we gonna get people to purchase it. Now you've probably heard of Facebook ads. I used to run Facebook ads Instagram ads, all that different type of stuff. I'm gonna say Instagram again. YouTube ads as well. There are multiple different ways where you can actually run ads to get it in front of people to kind of show them your product and hopefully get them to purchase your product. But you have to pay for those ads. And I told you guys, remember this thingy? This is the zero. We're not spending no money. We're finna get rich for free. You know what I'm saying? So this is the fun part and the interesting part. So if you don't know, TikTok and Instagram Reels are extremely, valuable as far as viral— virality. I was practicing this word off camera. Virality, is that the word? Viralness, let's just say that. But it's very easy to go viral on TikTok if you just follow the trends. Same thing with Instagram Reels. YouTube Shorts is just now coming up and they're, they're getting pretty popular as well, so people are actually blowing up on there as well. But the reason why that is so powerful is that you can literally just create viral content that brings people to your TikTok account, your Instagram account, then have a call to action that allows them to purchase your products completely for free. You didn't have to pay for advertisement. All you did was follow other people's viral videos and then point them to your store. It's literally that simple. So kind of how I set up my funnel is I set up, I make 3 videos. Now these videos are not like super viral videos. These are not videos that I want to go super viral. These are videos that basically show the product. They're normal videos. They're not super salesy, but they show the product and they show you how to purchase the product. They tell you to go to the link in my bio. They tell you to go to this website. They tell you all these different type of stuff. These are our 3 salesy videos. But like I said, not too salesy 'cause you don't wanna scare people off. But these are not our bangers. I'm gonna talk about our bangers a little bit later. But create those 3 videos, 3 different types of videos. Don't do 3 of the same videos. And what you're going to wanna do on your TikTok account and on your Instagram account, you're gonna wanna pin pin those 3 videos, 'cause YouTube, I mean, TikTok and Instagram lets you pin 3 videos at the top of your profile. So every time somebody goes to your either TikTok account or your Instagram account, those 3 salesy videos are at the top of your list. And the reason why that is so powerful is that now we can actually start creating viral content that will get people to go to our page and then see those salesy videos that directs them straight to our website where they then purchase it completely for free from all of us. We didn't have to pay for advertisement. All we had to do was spend a little time copying other people's viral content and pointing them towards our page. Now you might be like, Josiah Stewart, whatever the heck you call me, it's not that easy to go viral on TikTok or Instagram. It is. TikTok and Instagram Reels are extremely easy to go viral on. There are people with like 10 followers getting 100K views, people blowing up overnight, getting 100,000 followers overnight. And it's all in that algorithm. It's all due to TikTok's algorithm. It's all due to Instagram Reels algorithm. So if you could finesse the algorithm, and I'm gonna show you guys exactly how right now, then you can capture those views, capture that audience, and capture that money. So now you might be asking, how do I find these viral videos to recreate? Listen, go on TikTok right now. I suggest when you're creating all your content that you record it from your phone. Don't record it on TikTok or on Instagram, because on TikTok, if you save the video, it'll have that little TikTok watermark on it. And then if you're using that same video to post to your Instagram, you don't really want that TikTok. I, I think it looks unprofessional personally. Obviously you can do whatever the heck you want to do, but I don't like that TikTok watermark on my Instagram video. So I just create all my videos just on my camera app, and then I'll edit it and post it on TikTok and Instagram Reels. So I am posting the same exact videos on TikTok and Instagram Reels. But how you find those videos to recreate is you go on TikTok, go on the search bar and type in something in your niche. So let's say for example, we wanna do dog toys, right? Type in dog toys you need, or TikTok made me buy these dog toys, or toys that my dog loves. Type that in the search bar. Then there's an area where you can choose what videos you wanna see, whether in the past 24 hours, the past couple days, the past 7 days. I put it for the past month 'cause you want relevant videos that have blown up.. But you don't want videos that blew up 10 years ago. You want relevant videos. So I do it for the past month. Then I also filter it to most liked instead of relevant. Then I'll go through these videos, see which videos have the most engagement, see which videos have the most comments, the most likes, and then recreate those videos but with my dog toy or whatever product that you're selling. Another great way to kind of get trending videos and hop on a trend is to look for trending sounds. Now on TikTok and Instagram Reels, There are trending sounds that if you put it on your video, it'll be shot out to multiple different people just because that sound right there is trending. So you can make videos using that sound and then just posting it on your social media accounts and hopefully going viral with that. Like I said, it's the same exact thing. You can go on Instagram and type in the same thing. Like I said, Instagram made me buy this dog toy. My dog loves this toy. Toys you need for your dog. Amazon toys that you need, whatever the heck it is, just kind of Google it, play with a couple keywords in your niche, and then copy those videos, recreate those videos. Obviously, don't just go word for word what people are saying, but copy it as best as you can with still being original with your product. Now, after creating 10, 15, 20 videos, you should be gaining some traction. You might have got lucky and went viral a couple times, getting 10K views, 100K views, a million views. And once you're at that point, you need to keep creating content, 'cause remember, the more videos you put out, the more people are seeing your content and being intrigued to check out your profile, which then leads them to those 3 pinned videos that kind of sell your product and kind of make them click that link in your bio to purchase your product. And then you just made money from making a couple TikToks and Instagram Reels. Now with the viral videos, you do want to have a call to action, whether it's in the comments or at the end of the video, but you don't want to be super heavy like, 'Yeah, if you enjoyed this video, go buy this thing right now.' You could just say, 'If you enjoyed this video, check out my pinned comments, my pinned videos for more.' And that's a soft kind of call to action that doesn't kind of force people or make it seem very salesy to people. You can either say that at the end of your videos, or you could put that, you can pin that in the comment. If you comment on your own video, just pin it inside the comments down below. And then when people kind of open up the comments, because most people that watch videos, they open up comments they'll see your comment at the top and kind of be intrigued to go click on your pinned video. And then, like I said, that whole funnel just takes them straight to your website where they purchase the product. But that is really the end of the steps. You need to just keep putting out that content. Don't get discouraged if 10 videos don't pop off. Don't get discouraged 'cause 15 videos or 20 videos don't pop off. Keep going 'cause at the end of the day, it's free promotion for your brand. You're gonna start seeing some traction as long as you have a good product a good website setup, and you're making quality videos, and you're following the trend of these videos in your niche. But like I said, the course goes way more into depth about all of this. I could not make this video 30 minutes— I mean, 30 minutes, it probably is 30 minutes, I don't know— but 30 hours long. So if you guys need a little bit more guidance on it, I definitely would suggest you guys check out the course. Also, you guys can get access to that whole free Shopify trial thing so you don't have to spend money to get started on Shopify. If you go to that link that's inside my bio, I believe, if you scroll all the way down to the bottom, there's a video that kind of explains how you get the course and everything for free. It just kind of walks you through on what buttons to click. It's not like you got to do anything crazy. Then right under that, it's a link to sign up for like the Shopify for free and all that, so you guys can get access to literally everything, like I said, completely for free. Remember this, this— I'm not doing this no more. That don't look right. But yeah, that's the end of the video. Hopefully I was able to break it down for you guys pretty plainly, pretty simply. And obviously, if you need more handholding, the course is available for y'all completely for free. I wish somebody had gave it to me for free, but hey, it was— I definitely made my money back after spending the money on the course. But you know, free is better than not free, you know what I'm saying? If y'all want to see my whole journey about scaling my company, scaling my brand to tens of thousands of dollars, I actually had talked about this course that I bought that I'm telling you guys about today in my previous video. I highly suggest you guys watch this video right here. To see my breakdown of how I was able to scale my company to tens of thousands of dollars every single month. But that's really about it. I'm gonna see you on the next video, man.










