April 12, 2026

One of the most influential business books of all time is called The E-Myth, and what it says in there should terrify most wholesalers. He talks about how most small business owners don't own a business, they own a glorified job, and a job with more risk, more stress, more responsibilities, and way less freedom. And sadly, that's where most wholesalers stay forever, because they're guessing on what to do in their business and hustling for the next deal instead of having systematized and consistent income. I have been blessed by God, did over $15 million in total real estate deals now, and I used to be the guy who spent 14 hours a day doing busy work, feeling like I was really building something, but all I was doing was just making myself busy. The thing most wholesalers need in order to become a real CEO is just 3 simple steps, and I'm going to teach that to you all in this video today. So hit the follow button and save this because you're sure going to want to come back so you can scale your wholesaling company in the future. Step 1 is you need to ask yourself, do you actually know what goes on in your business? Like, tell me this, what are the steps to get a brand new lead to the closing table? If yours sounds I'm going to call them, ask for the 4 pillars, and then I'm going to offer them and hopefully they accept it. Then I'm going to send it out to 100 cash buyers and see who offers the highest. If it sounds like that, you do not know what you're doing. Let me break down how systematized it is for us. As soon as a lead comes in, they get an immediate text message. It says, name question mark. 2 minutes later it says, got your file, reviewing it now, period. And then if my team hasn't called within that period of time, 3 minutes later it says, when would be the best time for me to call you question mark. And then if they still don't answer, we call them as soon as we can and we continue to follow up with them 3 times a day until they answer the phone. And then we we put them in their specific follow-up bucket— hot, warm, cold— or if we made a, made an offer, or if we got a contract signed, they go into a specific bucket in order to be able to track them most effectively. And of course there's a bunch of other steps, but if you don't know exactly what those are in your business, you're just running a hustle. And side hustles are great, don't get me wrong, but they don't produce consistent income. You need to treat this like an operator, like a real CEO. You have to treat yourself like that. So step 2, you have to treat your business like an operation. You need to install the systems, install the numbers, and be able to track so so that when you're ready to scale, you know exactly which lever to pull in order to generate more profit and more revenue. Most wholesalers are just guessing, and guessing can generate more revenue sometimes, but if you don't know what you did in order to be able to increase revenue or to increase profit, you're still going to be guessing more, and your next guess could be an absolute loss. So simply document what you're doing for the future so you don't have to go through this again. Step 3: the wholesalers making more money, the real money wholesalers, they're not doing more volume. They're treating this as a skills game. They know exactly how to influence a seller to go from stranger to signed contract on one call, and then exactly how to get that signed contract to the closing table 100% of the time. They don't want more leads, they don't want more contracts. What they want is more closed deals. And if you're dedicated to wholesaling, I teach it all for free on how to become more successful and more profitable in your business. Just hit the follow button and go check out my other videos. I'm sure you're going to make some money off of them.