
Jackson Sudderth argues that more calls don't equal more deals. He spent four months making thousands of cold calls with zero revenue because he was saying the wrong things. Real outbound selling means finding the right prospects and the right message, not just casting a wider net.
Chapters
You think the reason that you're not closing deals is because you're not making enough calls. But volume without skill and without following this process, it's just noise. Think about it like this. Imagine two fishermen. The first fisherman goes out, throws a massive net into the ocean, drags it for miles, hauls in 1,000 fish, which 950 of them are the wrong species or they're already dead. He worked 16 hours and he maybe kept, I don't know, 50 of them. But the second fisherman studies the waters, drops his line in the right spot with the right bait, pulls out 50 fish in just 3 hours, which every single one of which was exactly what he wanted. That first fisherman The first fisherman is you right now on these cold lists. And I lived that. 4 months grinding volume, thousands of dials, $0. Not because I wasn't working hard enough, because I was putting in the effort. I was working very hard, but just said the wrong thing. So the skills that closes deals, it's not finding more people to call. It is knowing exactly who to call and what to say when you actually get on the phone. So stop being the first fisherman. Be the person who's focused and executes on a specific plan.
More from Jackson

90 DAYS TO MAKE $100K WHOLESALING REAL ESTATE FROM ZERO — OR I QUIT (Portrait)

90 DAYS TO MAKE $100K WHOLESALING REAL ESTATE FROM ZERO — OR I QUIT (Portrait)

90 DAYS TO MAKE $100K WHOLESALING REAL ESTATE FROM ZERO — OR I QUIT (Portrait)

90 DAYS TO MAKE $100K WHOLESALING REAL ESTATE FROM ZERO — OR I QUIT (Portrait)

90 DAYS TO MAKE $100K WHOLESALING REAL ESTATE FROM ZERO — OR I QUIT (Portrait)

90 DAYS TO MAKE $100K WHOLESALING REAL ESTATE FROM ZERO — OR I QUIT (Portrait)




