Kamilah StevensonCEO, Healthy And Better · Health & Wellness Coach | Degreed Counselor | Published Author | Helping People Achieve Holistic Wellness

The Million Dollar Mistake Most Investors Make In A Bear Market

3 Jul 2026 · 0 min

Watch on YouTube

0:29

In this video, Kamilah Stevenson warns investors about a common, costly error that occurs during bear markets: being forced to sell investments at market lows because they lack liquid cash for emergencies. She explains that without a readily available emergency fund, investors may have to liquidate assets at the bottom, missing out on future returns and potentially incurring a million‑dollar loss. Stevenson emphasizes the need to build a strong financial foundation, including a robust, liquid emergency reserve, to avoid panic‑driven decisions and to protect long‑term wealth during market downturns.

And now you're forced to now have to sell at the bottom in a bear market. That's not a good decision because now not only have you sold your assets that's intact, but now you've missed out on the return on investment for your future. So that could be a million-dollar mistake just because you didn't have some money on the side that was liquid that you could, uh, cover for an emergency. We, we gotta make sure our foundation is strong. If our foundation is not strong, you're one tornado from everything just falling apart.