Million Dollar Email; Email Marketing & Funnels for High-Ticket Coaches
25 Oct 2026 · 9 min
0:00
In this solo episode of the Business Without Burnout podcast, host Kirsten Roldan walks listeners through the creation of a launch announcement email, a pivotal piece for improving launch performance. She explains why most launches underperform—because subscribers aren’t primed for the upcoming offer—and argues that a well‑crafted announcement sets expectations, shares key dates, and prepares the list for higher email frequency. Kirsten shares two concrete examples from her Million Dollar Email program, breaking down the copy, the promise, the frequency warning, and the early‑access invitation. She highlights the importance of giving prospects full offer details before the cart opens, reducing basic objections, and using clear calls to action (including early‑enrollment links). Throughout, she encourages listeners to write their own announcement email in real time, submit any sales they generate to her public Email Wins dashboard, and attend a live training on November 17, 2027 that teaches a repeatable launch email system designed to add $50K to high‑ticket launches. The episode blends instructional tone with enthusiastic persuasion, aiming to help entrepreneurs generate more revenue from their existing email lists without burnout.
Chapters
Welcome to the Business Without Burnout podcast. I'm Kirsten Roldan, and I help entrepreneurs make a lot of money peacefully. I'm a New Yorican who went from working in healthcare while cleaning houses and braiding hair on the side to building a business that's generated over $4 million and counting. But there was a time I almost shut my business down because I had a lot of money but no peace. I managed to turn it around, and that's why every week I share the 4 strategies that help you grow without burnout: email marketing, team systems, and mindset. So let's dive in. Your launches are underperforming because your list has no idea what's even coming. So today we fix that one launch announcement email that you are going to write and send in your next launch. If launches feel random and like your Stripe is quiet or inconsistent, this one launch announcement email changes that. So you are going to write it with me and then you're gonna send it. In this email sales series I've been doing, every episode gives you one specific email to write, or maybe a few, and to send right away so that you can make money from the list that you already have. And I'm so confident in your ability to make money from the podcast alone that I had my team create an Email Wins dashboard for my podcast listeners. When you write emails using the trainings on this podcast, I want you to do me a huge favor. If you make money from it, please submit the sales using the link in my show notes so we can add you to our Public Emails Wins dashboard. I think it's fair. I make you money for free. You celebrate it with me and let me track that data so So that I can see how valuable this podcast truly is for you all. So today we're writing your launch announcement email. This is the email that tells people exactly what's coming in your launch, when it's happening, why they should actually care and pay attention to your emails. So when you start emailing more often, they're not confused, they're prepared. So grab your notes app or a Google Doc because we're building this together. First and foremost, why does this even matter? Most launches look like this. It's either one, I'm launching email, One, hey, are you joining right now? Name, email. Or one, doors are closing. Name, email. Most launches look like this, an I'm launching email, or hey, you're joining, right? Or doors are closing, last call. That's what most people send during their launches. And then everyone is shocked that sales are flat from their email list. Your list is not waking up thinking about your program. They're thinking about their kids, their clients, their bills. If you want them to buy, you have to tell them what's coming and why it matters, and then give them a clear next step with reasons to act now. So that's what the launch announcement email does. It sets expectations for a higher email frequency. It shows them the big promise of the launch, and then it also tells them the key dates that they need to pay attention to so that they're not confused when they get bonus or last chance emails. How many times have you opened your inbox and you're seeing all these like last call emails and you're like, oh, that person's launching. I had no idea. We don't want your subscribers to feel that way. So when you send this beforehand, everything converts better. I'm going to show you examples of my launch emails, and then I'm going to tell you what I want you to take away from them so that you can write your own. So this is an example of a launch announcement email that I sent at the top of my launch at the very beginning, the open cart date, right? So it says, we are writing to let you know that we're going to be opening the doors to Million Dollar Email soon, my signature email marketing program for creators and entrepreneurs that want to increase their sales with email, make social media optional, and heal from marketing burnout. Now, you can expect a lot of emails from myself inviting you to join over the next month. I'm talking multiple a week, even a day. I'll be the number one name in your inbox hour after hour, probably. So don't say I didn't warn you. I make sure to sell unapologetically and teach my clients to do the same. Here are your options. Stay on the list, enjoy the emails about the program, and get all your questions about the program answered. Remember, even if you don't intend to join, you will be able to watch my strategy in action. Control your notifications easily without unsubscribing by automatically redirecting our emails to a dedicated folder. Read the simple instructions to do so here. Unsubscribe and no longer receive any emails at all. We are so excited to see who joins the next round of Million Dollar Email. Get ready to learn what your next step is in hitting your first $100K to $1 million. Email again soon. Kirsten. Then the day before the open cart, I sent this email. Tomorrow is the How to 2X Your List and Hit Your Highest Sales Month webinar. We're opening the doors to Million Dollar Email right after. Here's what to expect. The program is this price. Here's the sales page to review the details before the webinar. There is a special bonus if you join live on the call tomorrow and if you join by this Friday. I will send you a lot of emails. I'm talking multiple a day. I'll be the number one name in your inbox hour after hour, probably. So don't say I didn't warn you. Don't message me complaining, LOL. I make sure to sell unapologetically and teach my clients to do the same. Now is the time to unsubscribe if you're not into it. We close until further notice March 27th. Don't ask when we will launch again. We don't know. But I do know there is no reason why not to join now. Because we give you everything you need to make your investment back fast and save you hours a week. We're so excited to see who joins the next round of Million Dollar Email. Get ready to learn what your next step is in hitting your first $100K to $1 million. Make sure the webinar is added directly to your calendar here. Email again soon, Kirsten. P.S., if you already know you're ready and you want in early, or you cannot make it live and don't wanna miss the bonuses, reply to this email and I'll send you an enrollment link before doors officially open Tuesday night. You'll get instant access to the program and you'll be eligible for all the bonuses. Yes, even the live-only bonuses too. So here's what I want you to take away from these emails and what to pull to build your own. Notice how I let them review the offer in full before the launch. I don't wait until open cart. The more people know about the offer, the better, because by the time I get to a webinar, for example, or if you're doing a free challenge or a summit, by the time I get in front of the clients that day on open cart day, I want them mostly sold. Right? That's my goal. So I don't want to spend the majority of my time answering basic top-level objections that are already answered beforehand. Right? Also notice how I prepare them for high email frequency. So this reduces hate emails and unsubscribes and is very, very helpful and people really appreciate it. I also make any important dates known and I even invite them to join early. So when you send this email and you start seeing replies like, I'm in, or add me to the list, I want to know. I want to know. Okay. When it works, tell me, let us know whether you leave a review on the podcast or you DM me, or you submit the sales that you made to the Email Wins dashboard that we created. If this one email already makes your launch feel more organized and more powerful inside Million Dollar Email Elite, we map your entire email strategy, the driving period, the bonus period, the open cart period, and my team helps you write and refine every single email to make sure it converts higher than your last launch. For now, your only job is simple. Finish your launch announcement email, incorporate it into your next launch, and then submit your sales to the dashboard. You'll make more money. All you got to do is hit send. I'll see you in the next episode. Before you go, if you're a high-ticket coach with at least 500 subscribers, I have a gift for you. Come to my brand new live training. It's called the Repeatable Launch Email System: How to Add an Extra $50K to Every Launch in 2027. It's happening on Tuesday, November 17th at 5:00 PM EST. In this webinar, I'm going to show you how to turn more of your current subscribers into high-ticket buyers directly from your launch emails, the rinse and repeat email strategy behind my own high 5-figure and 6-figure launches, and the 3 steps to add $50K to every launch without a huge ads budget or endless social media content. I'm on a mission to help High-ticket coaches make more money from the list they already have instead of paying for more subscribers who don't even convert. So if you want your email list to finally pull its weight in your launches, go save your seat now. The link is in the show notes and in the description of this episode. Hit pause, grab your spot, add it to your calendar, and I'll see you on November 17th.
