38:19

In this Peer Innovation podcast episode, hosts Randy Cantrell and Leo Bottari interview cross‑cultural relations expert Laura Kriska, author of The Business of We. The conversation begins with Laura’s personal background – born in Japan to missionary parents, raised in the U.S., and her first professional role as the first American woman at Honda’s Tokyo headquarters. She recounts a formative experience where she discovered that female employees disliked the mandatory blue polyester uniforms, leading her to organize a multi‑year campaign that eventually made the uniforms optional. This story illustrates how visible and invisible cultural information shape trust and change. Laura then outlines her proven three‑step “we‑building” process: (1) Awareness of cultural differences (recognizing that culture permeates everyday interactions and categorising gaps as inconsequential, consequential, or game‑changing); (2) Self‑assessment – a free ten‑question Us‑vs‑Them checklist that gauges personal exposure to a target culture and highlights blind spots; (3) Action – taking safe (low‑risk, personal learning), challenging (face‑to‑face or virtual interaction), or radical (immersive minority‑position) steps to move from words to impact. The hosts explore concrete tools that bring the framework to life. Laura describes the “Team Machine” simulation, a two‑hour cross‑functional game created by Professor Pete Deal that surfaces territorial behavior and the need for inter‑departmental cooperation. She also shares how she hosted a virtual book‑launch party using the free polling platform Mentimeter, inviting participants worldwide and turning the event itself into a we‑building experience. Throughout, Laura emphasizes that remote work has unintentionally heightened human connection – video calls reveal personal contexts, prompting more empathy and collaboration. She encourages leaders to embed we‑building activities (simulation games, virtual gatherings, structured self‑assessments) into everyday practice, and points listeners to her website (laurakriska.com), LinkedIn, and the book available on Amazon. The episode closes with a call to start a “We Building revolution” together. Key take‑aways: cultural awareness is a continuous, everyday practice; invisible cultural signals are critical for trust; the three‑step framework provides a practical roadmap; interactive simulations and low‑cost digital tools can scale we‑building; remote work can be leveraged to deepen shared humanity.

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