In this live presentation at the Healthy Wealthy Wise event in Melbourne, Con Sotidis, a veteran business development manager and LinkedIn networking specialist, demonstrates how to leverage ChatGPT (especially the new GPT‑4 model) for business communication. He contrasts companies that failed to adopt innovation (Blockbuster, Nokia, Kodak) with the need to embrace AI. Con explains the rise of prompt engineering as a key skill, walks through a step‑by‑step prompt creation process for a LinkedIn connection request, shows how to refine prompts via iterative questioning, and stresses the importance of customizing AI‑generated text to retain personal brand voice. He also showcases using ChatGPT for multilingual translation to connect with specific cultural groups and for generating SEO‑optimized LinkedIn/social media posts with keywords, emojis, and image suggestions. Throughout, he cautions users to review AI output, avoid “garbage in, garbage out,” and maintain a human touch.
Chapters
Let's call upon our first speaker for today's Healthy Wealthy Wise event. I can't wait. This amazing soul who literally packs a punch and epitomizes image of a champion. Ladies and gentlemen, he was a BDM for many years who connected to many people and introduced them to each other. He believed in himself as a true connector. When he saw LinkedIn, and that's when he said, yep, this is what it is. And when he came to know what it does, it supported his beliefs and processes. He embarked on the journey with great passion to network and connect. He learned how to leverage LinkedIn to help and support many organizations and many businesses and many entrepreneurs to put them in the right possible way to do the business in the best possible way. I would like to then call upon this warrior. Big round of applause for Con Sotidis on stage.
Thank you, guys. Thank you. Hi, Kai. First things first, let's get the formalities out of the way. We've got to do our Traditional social media shot. Come on, let's go. Hang on, hang on. We're ready. One more. Okay, big smiles. That's it, done. Thank you very much.
Yay!
That's it, we're done. So first thing I wanna encourage you is don't be one of these.
Yeah.
All right, don't put your head in the sand. Embrace it, explore it, and keep educating yourself with it. 'Cause these are the kind of people that, you know, were part of Blockbuster. These are kind of people that are part of Nokia. These are the people who were part of Kodak. Those are companies that we all know and got to love. But what happened eventually? They didn't go with the innovation, they didn't go along with everything, and look where they are now. So let me just show you a bit about ChatGPT, and I'll go live, and hopefully this will work for us here today. We're going to go live.
Yeah, we can.
Well, we're sort of live, all right? So you'll see there it says 3.5. ChatGPT has just gone to 4. And 4 is just way out of this world. ChatGPT-4 passed the bar exam in the USA in the top 10%. ChatGPT-4 passed the SAT test in the top 10%. This is how good ChatGPT-4 is. It's just 10, 20 times bigger than what ChatGPT-3 and 3.5 was all about. So what I want to show you today, you probably heard about it, you probably use it. I want to show you the kind of stuff I'm doing with it that you can probably use. ChatGPT is all about the prompts. In fact, the biggest, quickest sort of job going at the moment, most popular job is prompt engineer. Prompt engineering is going to be the biggest job going forward. So you want to talk to your kids about what are good jobs to get into, tell them to get into prompt engineering, language models and those type of things because what you put in is what you're going to get out. Like any good system. Garbage in is garbage out. Same as ChatGPT. What you put in is what you're going to get out. So people say to me, Con, what— how do I create a prompt? Let ChatGPT create your prompt. So here's a good example. I want you to become my prompt creator. Your goal is to help me craft the best possible prompt for my needs. And tell it what you want. In ChatGPT, you need to be as specific as possible as to what you're after, and it will do it for you. And the good thing about it is as you create this prompt and as you create this conversation, you start chatting to it. That's what it's all about. And it remembers that chat and it says, in fact, a couple of times with me, it's apologised, says, oh, sorry, I misunderstood you. I'll do better. So what I'm saying here is, so following process, the first response will be to ask me what the prompt should be about. Then secondly, based on this input, you will generate 3 sections. So I asked, I'm telling ChatGPT to ask me questions back based on my input. 3 questions, revise the prompt, suggestions, and questions. So as I go down, you'll see now what happened as I went down. So I said, write me a LinkedIn connection request. I'm an asset finance broker and I've got, okay, looking to connect with accountants who have small businesses clients. I want you to use a personal informal tone, focus on the desire. to form a collaborative relationship. So there it is there, okay. The prompt, you need to write me a per— and it gives you suggestions. And look at this, what I like about this, it goes on to ask me questions. So I told it to ask me some questions. So it's now asked me some questions. Are there specific areas of asset finance broking that you specialise in? Do you have any recent achievements? Is there any specific reasons? So you say, okay, specific areas, let's say equipment finance, which is what our friend Greg and Tony specialise in. So let's say that. Then we say next, the next part will be, do I have any recent achievements or milestones? Yes, I do. So now it's gone and added that prompt and it's added a few things to that prompt. You see it's added those things there, collaborate relationships to support in the field of equipment finance brokering. So it's going to go suggestions, start with greeting. Mention that you have come across their profile. Emphasise your desire to form a collaborative relationship. Share some of your background. It's even giving you support as to the process you need to go about. Keep the tone informal, yes, professional. And then it gives, okay, more questions. So it's prompting you again to ask more questions so you can refine the prompt. If you're happy with your prompt, what you can do is just go up the top here and take that prompt and say, okay, this, I like this prompt. Let's say we like this prompt. I'm going to take that one. I'll copy it. I'm going to go to new chat. And now I am now going to create that connection request that I was looking for. Always be wary of ChatGPT. And I say this to my kids and I say it to everyone I meet. ChatGPT is not perfect. The other thing with ChatGPT is we still need to have our own brand and our own voice. Take that and customize it to T's voice, to Sarah's voice, to whatever, whoever you are. People will realise it's not you. So customise it, model it, massage, do whatever you need to do to it to make it be your voice. But essentially, you've got the crux of it. It's a good, what I call mental block breaker. So when you're sitting there thinking, how do I start this conversation? Whether it be a cold email, whether it be a connection request, whether it be you're trying to move a product or something, start with this. Say, I am—
I am.
I'm looking to connect with millennials. You just give it some information and go from there. So it's just how you put it in there. The good thing too with this is we've got Google Translate, but now I want to connect with a certain culture, a certain group of people because I know they, you know, they like me, I've met them. I say now, I'll say to it, translate.
Wow.
This is very relevant to where we want to connect with that sort of group of people that we know they've liked us or they've seen us. We want to make that extra connection. Makes it more personal. Again, I'm not saying it's going to be perfect and probably Phoebus or Chris will tell me if it is, but it's probably halfway there. Have you ever found it's lost anything in translation? It probably does, yeah. Again, remember I told you with ChatGPT, please review it, look at it. Show it to your grandmother or to your mother, who knows a better way. Who knows the language better. Say, Mum, does this make sense?
Yeah?
If I said this to you, she'll say, what's this equipment finance thing you talk about? What's this stuff? What's this you talk about? That's it. No cashier, but we talk about it. Okay. So that's it. So that's the beauty of it. So this is what I like about it. It creates it, you can translate it automatically. So one other thing we all struggle with LinkedIn is, I'm just gonna go up here, one second. We all struggle and I know people like Phoebe and I, we have clients that say, Con, what do I post? What kind of things should I be posting? Okay, help me create SEO optimized social media posts for the following business. Each post should contain 5 keywords. Each post should give me at least 5 sentences long. Everything said above is important and I think I had another one where I put also each post should suggest an image I should be posting and also emojis. So you do that and then it comes down to, there they are there. Look at that. How good is that?
Amazing.
All right. This is where I feel like I'm Houdini the magician, but trust me guys, It is magic. Trust me, it is magic. It's great magic. Again, be careful with it. Explore it. Embrace it. But use it for whatever you want to use it for. It's going to help you in your businesses. It's going to open you opportunities. Now people will say, oh, you're using ChatGPT. That's okay. That's okay. But if you customize it— and in another session one day, one day we'll do how to get around the AI detectors. And how to rephrase it and how to create something, how to rephrase something and create it, rephrase it so that way people don't notice it's AI detection and you get around all that. So just, I've got a closing, hopefully show you something. I'm not going to have much more to show you. In your workbook, there will be some suggestions there. I'll put the prompts in there for you to use if you wanted to. I'm just gonna, where is it up here? One quick one, sorry, just have one more. Yeah, the other thing a lot of people on LinkedIn struggle with is their About section. Hey Con, how can I write my About section? So I just wanna show you that quickly. So guys, one thing, if you can just go up, here we go. So I say to it, create a stellar LinkedIn About section built on a proven successful LinkedIn framework for an accountant based in Melbourne who focuses on small business consultancy, taxation compliance, Who has over 30, so remember, look what I'm doing here. I'm giving it detail as much as possible. 30 years experience, use a personal formal tone, focus on desire to form a collaborative relationship. And there we are there. Okay, so guys, I haven't got much more time left. Embrace it, explore it. I'm here all week. Hopefully we'll get some questions later on. You'll get my details, but Hope you enjoyed that little quick demo of ChatGPT and how you can use it for LinkedIn.
