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In this brief segment, Con Sotidis emphasizes that successful LinkedIn outreach hinges on an other‑centric mindset. He advises never to begin a connection or message by promoting oneself or sharing a personal brochure. Instead, the conversation should start with genuine interest in the recipient, focusing on their needs and perspective. By consistently adopting this approach, any activity on LinkedIn—whether networking, messaging, or content sharing—will be more effective and sustainable.

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