Con SotidisHead of Growth and Partnerships, 3Sixty5 Care · Your Go-To Connector in the NDIS | Building Partnerships Through Trust & Collaboration | LinkedIn & Personal Branding Expert NDIS Providers Trust | Provider & Parent with Lived Experience | Founder ND

Uncovering the Shocking Secrets to Perfect Small Business Marketing on Social Media

20 Sept 2023 · 0 min

Watch on YouTube

0:26

In this brief segment, the speaker addresses small business owners—typically with 2‑3 employees and limited marketing resources—emphasizing the importance of having clean, professional social media profiles. Key actions include ensuring the profile banner clearly reflects the brand, displaying a recognizable logo, and providing an easy way for potential customers to contact the business, either via a phone number or a website link. The goal is to eliminate friction for users who might otherwise have to search elsewhere for contact information, thereby improving discoverability and conversion.

But if you're a small business, like a lot of people you and I probably deal with a lot, you know, 2 or 3 people, they haven't got a big marketing team, get yourself your profiles all spick and span. In that banner, articulate your branding, your logo, put a phone number. If you don't want your phone number, put a website. Make it easy for people to find you. You don't want them to be scrolling through and searching on Facebook or something. I wonder what his website is, you know. Bang.