Louis Carter says companies should pause during crises to check if they're actually living their values. When demand spikes and decisions happen fast, promises like "always there for you" often break. Listen to what customers and employees are saying, fix what's broken, then move forward.
Chapters
If you have made former customer promises like, "Always there for you," or, "We really care about you," and now that there's so much more demand, that is just not as possible. It's time to stop, look, listen, and change who you are. And that takes some work. 'Cause after all the dust settles and we go back and reenter into a new way of being, which is something like it used to be, you're going to be held to those same standards that you once proposed you were. Again, if you have a lot of customer demand now and your company is rolling in very important decisions at a high clip, high speed, high pace, now's the time to stop, look, listen to what's happening, what we're doing well, what we could do better, make the changes, and then go ahead again and find out if those changes are in fact in line with who you are as an organization and who you promise to be to your customers and to your employees.