A company leader argues frontline workers drive employer brand ten times more than managers. 94% of employees would be far more productive if they loved their workplace, but 80% don't trust HR. He offers a framework and free survey at mostlovedworkplace.com to help companies rebuild that trust.
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Right now, companies run by people just like you and me, and I've been running a company for 20 years. You know, we're the ones that are going to make the world better. We're the ones working every single day and making our companies better, relationships better with our customers and our employees, and getting the best talent in. But nearly 1 in 10 companies fail to effectively recruit and motivate their people to be at their best, which ends up in the cycle of blame, anger, and finger-pointing. Frontline workers generate 10 times more influence on employer brand than senior managers with more executive face time. So that means that your frontline workers are the ones who are creating your brand. Those are the ones we want to get to the most and make sure that we have that most loved workplace mentality because they're, they're creating your most loved company brand. In our research, we found that 94% of respondents report they're 2 to 4 times more likely to produce more for their organization if they love their workplace. However, This is what the problem is today. Well, HR is not trusted. 80% of employees don't trust HR. So you look at everything from Intel down to LinkedIn, we have an 83% non-trust rate. It's a lack of trust culture that's emerging, and you need to do something about it quickly because some not-so-great things will happen in the future, which is you won't have a most loved company and your brand will erode. So your leadership development and culture programs They can't be the same old stuff because people no longer trust it. Why employees perform, it's out of that respect. They live the values they espouse and having a positive vision for the future. So we have to know where we're going, have that depth of knowledge that you're going to have a great career, where your career is going to go, that job is going to go, where your company is going to go, what you're doing for the world. Are your values connected to the values that are espoused by the company as well? And then again, do you feel respected? Do you respect yourself? And are you able to conduct yourself with that kind of respect inside of of your, your company. The Most Loved Culture Equation framework really helps with that and having your employees in the center of this framework. So what's next? Most Loved Workplace. Go there right now. We give you a free code to do this. Go through the survey, receive your confidential dashboard, do your profile, the seal, and we'll go through all of these things. I'll give you the Perfect Most Loved Company Profile Playbook, the Social Proof Method, the Final Reveal. We'll go through this process with you. So when you go to mostlovedworkplace.com, you click on how to become a 2021 Most Loved Workplace. Just click on begin now, and then you put in your email address, and then after you get all the things I talked about. So just join us, come online, contact us if you need us, and just start, because this is an incredible gift for this year, 2021. Um, this is the year to start, and I invite you to come on.
