Louis Carter warns HR leaders against using generic AI for thought leadership, saying it sounds boastful and lacks credibility. He pitches the Level Workplace Index, proprietary research that scores employee sentiment, as the data-backed alternative needed to prove employer branding actually works.
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You can't just go out and GPT it because you're gonna be shouting from rooftops the fact that you're awesome and no one's gonna believe you. Thought leadership angles. People listen to thought leaders. Taking the role of technology for sustain— sustainable facility management to the future of work, balancing flexibility and productivity. These are the ideas you put into your GPTs, your Perplexities, you put into your Claudes, that you put into your integrated engines to put out there, all geared towards Spark. Level Workplace Index is what we own, we give to you. We're giving to you, sharing with you. It's all, it's all together. And we're saying it's not just GPT. It's not just GPT that's doing this. It is Love Workplace Index. Your real scores, your real people, real data. You can't get that anywhere else. There's nowhere else you can get that but here. You can't just go out and GPT it because you're gonna be shouting from rooftops the fact that you're awesome and no one's gonna believe you. They'll believe you if you have a construct and research behind it. We're that research and construct. You know you're losing. With that strategy. And you know, as a CHRO, that you're not proving anything ever. So you need that specific structure. This is all that we— this is all you need possibly to run your employer branding and your customer branding engine. Customers will come more to you because of this, and candidates will come more to you because of this. The world will be attracted to you because of this. And I guarantee you will become more successful, grow better, scale your culture than ever before.
