Louis CarterFounder and Chief Executive Officer, Best Practice Institute · Founder and CEO, Best Practice Institute - Most Loved Workplace® | Organizational Psychologist | Creator of AI Workplace Intelligence and Employer Branding Platform

How To Be an Employer of Choice (part 2 of 7)

20 Nov 2017 · 2 min

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1:34

In this segment, the speaker argues that becoming an employer of choice hinges less on superficial perks and more on deeper cultural factors. Citing a newly completed study titled “Loving One’s Workplace,” the speaker reveals that 95% of respondents would be two to four times more likely to stay with an organization they love. The study identified ethics, integrity, respect, and appreciation as the top drivers—each cited by over 80% of participants—while traditional perks such as benefits, compensation, and recreational amenities ranked in the 20s. The message emphasizes that living organizational values and fostering genuine respect and appreciation are the primary levers for employee loyalty, challenging the common focus on material incentives.

Chapters

Becoming an employer of choice has many different ways and aspects and methodologies behind it. You've probably heard of a lot of the different current methods and lists out there today. They all have to do with things around compensation, benefits, perks, and other fancy things that employees get as a result of working at those organizations. However, a new study that we just completed called Loving One's Workplace proved that there are other aspects that are more important than perks, benefits, sleeping pods, and fancy foosball tables. Of the same sample set, 95% of people stated that they are 2 to 4 times more likely to stay at the organization if they love their workplace. Turns out that ethics and integrity and respect and appreciation came up above 80% of the most important things for loving one's workplace. Living the values and ethics espoused by the organization, as well as respect and appreciation from others, were the top two of factors that define loving one's workplace. Down in the 20s were perks, benefits, compensation, and those fancy foosball tables I spoke of before.