Louis Carter shows recruiters how to customize employer branding for different roles. Software engineers respond to innovation messaging, product managers want flexibility, SDRs care about young-professional development, and finance analysts seek career advancement. Match your certifications and LinkedIn posts to what each group actually values.
Chapters
Now this is where the magic happens, because we're now taking for— we're taking your jobs and we're saying the jobs that you have open right now, you need to fill the software engineering role. We're going to emphasize Most Loved for Innovation certification, which speaks to the desire of tech professionals, and it shows that you're a Most Loved workplace. You highlight the certifications, the job posting during the interview process, and showing what you do to be and keep that employer brand of being Most Loved and Innovation. Same with product manager. Important. Customer success is flexibility and balance. So that's showing that that's what that specific job needs for customer success. They need to know that you are flexible and have balance, and you have to show how you do that so it's successful for you and your strategy. For SDRs, you, you need to be for young professionals if you're going for that specific audience. UX/UI, it's again the innovation. Finance is most loved for career advancement, for finance analysts. So different certifications, different audiences. We have job-specific activation tactics— LinkedIn posts, social media post, passive candidate outreach for software engineer you can use right away once you get these things going. Keywords, hashtags, word of mouth—all optimized toward your SEO, AI-generated EO strategy and tools for all types. So that's SDR, UX/UI designer, all of the various areas. And
