Louis CarterFounder and Chief Executive Officer, Best Practice Institute · Founder and CEO, Best Practice Institute - Most Loved Workplace® | Organizational Psychologist | Creator of AI Workplace Intelligence and Employer Branding Platform

Louis Carter on Mission Pet Health: #1 Most Loved Veterinary Workplace in America | 4-Year Certifica

12 Jan 2026 · 2 min

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2:08

In a brief celebratory video, Louis Carter, founder and CEO of Most Loved Workplace, congratulates Mission Pet Health for achieving the #1 Most Loved Veterinary Workplace in America for the fourth consecutive year. He explains that the Most Loved Workplace certification is based on validated employee‑reported data and direct voice, not on stated intentions or programs. Carter outlines Mission Pet Health’s ranking trajectory—Top 25, Top 25 again, Top 11, then #2 across all industries and #1 in veterinary care—highlighting consistent cultural improvement. He emphasizes that respectful, supportive leadership reduces burnout and compassion fatigue, leading staff to feel heard, trusted, and that their work matters, which in turn improves patient (including animal) care. The message credits daily leadership decisions that prioritize people and urges continued commitment, ending with a motivational note from the mascot Copper, “Keep going.”

Chapters

Hello, Mission Pet Health! Copper here. You're the number one veterinary workplace in America for the fourth year in a row. And I know exactly what you're doing differently than everyone else. You actually care about the people taking care of us, which means they care about us too. It's not complicated. Anyway, my human Louis Carter is going to explain it with data and fancy words. Take it away, Louis. Hey, thanks, Copper. I'm Louis Carter, founder and CEO of Most Loved Workplace. And he's not wrong. When your people feel respected and supported, it shows up in how they care for patients, even the four-legged ones. And we don't certify companies based on intentions or programs. We certify based on how employees actually experience leadership, measured through validated data and direct employee voice. Mission Pet Health is now been certified 4 consecutive years, and your trajectory is rare. Top 25, top 25 again, then top 11, and this year the number 2 most loved workplace in America across all industries, and the 4th straight year the number 1 veterinary workplace in the country. That doesn't happen by momentum. It happens because something is improving consistently inside the culture. Veterinary medicine is emotionally demanding, Burnout is real. Compassion fatigue is real. Yet your people told us they feel respected, they feel heard, they trust leadership, and they believe the work they do here matters. That trust shows up in the data year after year. This recognition doesn't belong to a logo or a title. It belongs to the leaders making daily decisions that put people first and to the people who told us those decisions matter. Mission Pet Health isn't just a Most Loved Workplace. You're setting the standard. For what leadership in veterinary medicine should look like. Congratulations, you've earned this. Copper wanted the last word. Where's he, Copper? He says, "Keep going." So do I.