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In this brief introductory video, Louis Carter greets viewers who have clicked the link to his leadership assessment. He shares his lifelong passion for leadership, describing how he began observing, assessing, and analyzing leaders as a child, which later led him to write books and build a career in the field. Carter mentions his mentorship under renowned leadership scholar Warren Bennis and co‑authoring the influential 1990s book Best Practices in Leadership Development, which helped popularize modern leadership development. Drawing on more than 25 years of experience, he explains that he has distilled his work into a practical leadership assessment that viewers can now take. He invites the audience to click the link, start the assessment, and discover whether they are a great or poor leader, emphasizing that the tool can provide immediate feedback and support ongoing improvement.

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