Louis CarterFounder and Chief Executive Officer, Best Practice Institute · Founder and CEO, Best Practice Institute - Most Loved Workplace® | Organizational Psychologist | Creator of AI Workplace Intelligence and Employer Branding Platform

MLW

18 Dec 2025 · 0 min

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A case for building business strategy around love and emotional connection. When organizations integrate employee experience from leadership down and foster a culture rooted in love, people thrive, customers stay satisfied, and the company wins.

We really— our purpose is to create a competitive advantage for you. So bringing together that entire employee experience of everyone in the system from the top down, down up, and the culture that emerges from emotional connectedness, how you place love at the center of your business strategy, which is what this movement is all about. Loving your workplace and putting that at the center of your strategy and everything else emerges from that. Your people, your clients, your customers, everything rises from there.