Louis CarterFounder and Chief Executive Officer, Best Practice Institute · Founder and CEO, Best Practice Institute - Most Loved Workplace® | Organizational Psychologist | Creator of AI Workplace Intelligence and Employer Branding Platform

Team Energy

10 Nov 2025 · 0 min

Watch on YouTube

0:24

A leader sets the team's energy and enthusiasm, not the other way around. KnowBe4, a cybersecurity firm, deliberately builds its culture every day. The speaker offers concrete actions leaders can use to make work a place people want to be.

If your team isn't energized for Monday, it's not on them. It's on how you lead. KnowBe4 is one of the most successful companies in cybersecurity and also one of the most loved. That's not a coincidence. They didn't stumble into a great culture. They built it intentionally every day. Here's what they do and what you can apply right now if you want your company to be a place people love to work, not just show up.