Louis CarterFounder and Chief Executive Officer, Best Practice Institute · Founder and CEO, Best Practice Institute - Most Loved Workplace® | Organizational Psychologist | Creator of AI Workplace Intelligence and Employer Branding Platform

Transparency isn’t just an internal value.....it’s a competitive edge! #leadership

26 Oct 2025 · 1 min

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Louis Carter argues that workplace transparency isn't just good internally—it's a competitive advantage. He points to Denim's "love culture" as an example of how transparency and purpose help companies stand out to customers and employees alike.

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So I talked to so many people, especially lately, about the impact of having a transparent culture at work. And the people say to me, well, Lou, I don't get it. So what? Transparent culture, so what? And the interesting part of that is that there is a great answer to it, right? It impacts customer, it impacts employees, it has a a competitive advantage to it. And with companies where there's so many competitors these days, you ask yourself, well, how do you stand out, right? And the, the way to stand out— and, and we'll be talking to B about this today for, uh, at Denim, um, in crowded industries— it is, is by creating a love culture, right, that's transparent. And B's done just that.