Louis CarterFounder and Chief Executive Officer, Best Practice Institute · Founder and CEO, Best Practice Institute - Most Loved Workplace® | Organizational Psychologist | Creator of AI Workplace Intelligence and Employer Branding Platform

Unlock Million-Dollar Savings - Your ROI Calculator Guide

30 Jan 2026 · 1 min

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In this segment, the presenter walks viewers through the practical use of an ROI calculator to quantify hiring costs and demonstrate potential multi‑million‑dollar annual savings. He then outlines a suite of activation assets that marketers can deploy to promote these savings: a press‑release template, a LinkedIn social‑media kit, automated LinkedIn outreach, email‑signature HTML badges, digital banner ads, and billboard concepts. The speaker also hints at a competitive‑positioning tactic that leverages rival companies’ layoffs and introduces an influencer‑partnership strategy to amplify the certification’s visibility.

Chapters

You can always do your ROI calculator, figure out your average cost per hire and your hires per year and your estimated annual savings from doing this. It's in the millions. So if you want to get a reason for doing this, well, here it is. Show your, show your number. It's in the millions. So let's go, let's show you their activation assets. We have your press release for showing all these great things that you've achieved. We show your LinkedIn social media kit posts you can send out. You can automate, uh, through through, through LinkedIn, email signatures that you could put with copy, copying your HTML code and putting in your certification badges, your digital banners. These are things you can place into Google, give to your marketing team to get to right away, all optimized billboard concepts, getting it up onto the highway, especially, and I'll show you later right after this, your competitors who are laying off their people. I'll show you that strategy just in a moment. Influencing influencer partnership strategies,