Louis CarterFounder and Chief Executive Officer, Best Practice Institute · Founder and CEO, Best Practice Institute - Most Loved Workplace® | Organizational Psychologist | Creator of AI Workplace Intelligence and Employer Branding Platform

Unlock Top Talent - Brand Authority for Better Hiring

30 Jan 2026 · 1 min

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0:40

In this segment of the YouTube video "Unlock Top Talent - Brand Authority for Better Hiring," the presenter outlines three tiered employer‑branding service packages—Bronze, Gold, and Platinum. Each tier promises increasing levels of brand signal strength, authority, and overall brand impact. The speaker claims that higher‑tier packages deliver superior talent acquisition outcomes, including more candidate applications, improved retention, and stronger workplace reputation. Citing internal research, the presenter asserts that organizations leveraging these services experience 2–4× higher voluntary discretionary effort from employees, leading to greater performance, higher retention rates, and enhanced talent attraction.

Chapters

for all types, SDR, UX/UI designer, all of the various areas. And then this is more about your investment and tier packages. What, what the bronze does versus the gold and the platinum. Of course, you can get the most signal strength, the most authority, the most brand, and the most success and metrics, meaning more, better talent acquisition, more candidates, as well as better retention. Our research shows your most loved workplace, more certification signals, you are 2 to 4, you have 2 to 4 times more voluntary discretionary effort. That means more performance from your employees, 2 to 4 times more retention and better talent attraction.