Louis CarterFounder and Chief Executive Officer, Best Practice Institute · Founder and CEO, Best Practice Institute - Most Loved Workplace® | Organizational Psychologist | Creator of AI Workplace Intelligence and Employer Branding Platform

Unlock Your Dream Job - Perks, SEO, and AI Secrets

30 Jan 2026 · 1 min

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1:04

In this segment, the speaker outlines a recruiter‑focused messaging framework for attracting candidates. First, they stress the importance of explicitly asking candidates about perks and benefits to surface what matters to them. Next, they describe a process for pulling current open positions, then delivering highly targeted email and social media outreach that stays up‑to‑date. The speaker then explains how publishing SEO‑optimized articles and FAQs—tailored to specific keywords—boosts signal strength and authority for search and answer engines. They highlight embedding JSON‑LD schema within FAQs to trigger GPT‑style engines, and finally suggest adding a “Louis AI” contact option as a conversational call‑to‑action for interested candidates.

Chapters

Perks and benefits always needs to be asked. What is the perks and benefit to working at this company? We take the endorsements from your, from your actual work, open positions, showing the actual open position, going to them so that we can grab them and give you, we can give you specialized email and social specific to the positions that are open right now and making sure that they're updated on a consistent basis so that your positions are always there. And the content articles that we put up because it gives signal strength and authority to answer engines, signal strength, authority for SEO. And they all have, they all are specific to your, your keywords and the strength. FAQs important for GPT EO because you could put JSON schema and script, script inside of the FAQs and it triggers a GPT engines. And finally, a nice to have, which is this, uh, Louis AI can, You give me a call if you're interested in working there. Nice thing to have is if you want to work there, well, tell us, right?