In this candid vlog, Lucas Wilhelm Hedenbäck shares that his business generated just under six figures in a single month. Rather than splurging on a penthouse in Miami or relocating to tax‑friendly Dubai, he moved to a modest house on a farm with ocean views, a gym, sauna, and cold plunge—everything he values in one place. He explains that his decisions are driven by personal values: family, health, peace, and impact, not by flashy status symbols or tax savings. Lucas emphasizes his detachment from money, viewing earnings as a receipt of value delivered to clients rather than a measure of self‑worth. He outlines his long‑term vision to acquire a larger farm to host health retreats, using current profits to fund this project. Throughout, he critiques the online culture of showing off luxury, stresses the importance of relationships and community, and affirms that fulfillment comes from purpose and impact, not material possessions.
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Last month my business generated just shy of 6 figures, and instead of moving to a penthouse in Miami or Dubai, I just moved here to a super small house on a farm. And I have a big backyard, I have a view of the ocean which is so sick. The sun rises there and it sets there. I have enough space to bring my gym equipment, sauna, cold plunge, and it's literally everything that I value in one place. And I wanted to make this video because The common question that I get asked all the time from everyone is always like, Lucas, why aren't you escaping Sweden and moving to Dubai for the tax purposes and for this and that? And the answer to all these questions is always pretty simple and straightforward. And that's because I simply don't want those things. And most of the people that you see right now that's online and making this kind of money is always showing off the flashy lifestyle. They're showing off the rented Lambo, they're showing off the penthouse. Could I get those things? Yeah, but it doesn't excite me. I have no interest in getting anything of that. And could I save some money on moving to Dubai and escaping some Swedish taxes? Yeah, for sure, a lot. But what's the cost of being far away from family? What's the cost of not being dialed in with your health? What's the cost of not having peace around you? What's the cost of— not knowing the name of your neighbor? Those are the questions that I ask myself. And at the end of the day, it just comes down to what you value. And in my case, it's pretty straightforward. I don't even look at the money that my business generates as any sort of attachment to me or my worth. It's simply just a receipt that what I'm doing is actually something good. That I'm actually helping people. And I know that I'm gonna continue to make a lot more money, and this is not the roof. I'm gonna make a good amount more money, I know that. But that's a byproduct of me actually bringing a good service and having a good program and actually benefiting the world and providing value. And as a byproduct of that, I get money, right? So I'm completely detached From the amount itself, yes, it's cool. It's cool to say that you make this amount of money in one month. It's very cool. It's probably something that younger Lucas would have absolutely dreamed about, and he would never have thought that would even be possible, to be quite honest. And he would probably have thought that when I made this much, I would be, I don't know, driving the fancy car and doing all these things. But I've matured as a person as well, and I've— Come to peace with my own thoughts and what I actually value. And those materialistic things has— I'm not interested at all, to be honest. What I'm interested in is getting messages like this from clients. It's knowing that I'm doing something good for the world. It's bringing value. It's having relationships. It's being close to family. It's spending time with your loved ones. Because from what I know, In the world that we live, everything could be taken away from you tomorrow. And if so, what are you left with? Well, you're left with family, you're left with impact, you're left with the people that you have interacted with and your relationships. And therefore, in my opinion, those things are the most important things in someone's life. At least in my values, right? So my long-term goals, obviously I have financial goals. But my main goal right now is all the capital that I'm getting right now, I'm just gonna go, you know, put straight towards funding my bigger projects, which is gonna be that I wanna get a big farm myself where I'll have a big garage with a big, big gym, a lot of saunas, a lot of cold plunges. And in that place, I wanna host health retreats. This is my long-term vision, my long-term goal. So everything that I'm doing right now is just funding that basically. So I'm completely detached to the amount of money I make right now. As long as I have food on my table and can live where I want, which I am doing right now, I'm good. I don't need anything else. And I think, and I know for a fact that by me having this mindset, I will Get to where I want. Because I'm living so beyond my— not beyond my needs, but beyond how I could be. If that makes any sense. I don't know if it does. But I'm happy with where I'm at. I'm happy if I were to make zero money the next month. Because I know I'm good. I know I can have food on my table. I know I can eat the food that I want. I know I don't have to Look at a bill at the grocery store. I can get all the nice food that I want. And this is peace to me. This is what I value. I value not having to look at that. I value being maybe able to travel if I want to, wherever I want to. And I can do that, right? I value living in a place like this. So sick. It's literally everything that I, that I need in one place. And yeah, all Once again, I just wanted to make this to kind of showcase that not everyone that you see gets a crazy leased car and a crazy penthouse and does stupid things like that. Or I guess if they value that, of course, go ahead and do it. But you can actually do good with, with what you get and what you have. And that is always going to be my purpose. With my life, it's going to be to— once again, the whole reason for me wanting to get a farm is to bring people together, right? Because in a world where everything is turning digital, I want to be a force for connection. If I can bring people together for health, that would be so sick, you know. Host retreats. This is literally my goal. This excites me when I talk about this, and when I think about this, it almost gives me goosebumps when I think about a Least Lambo or a crazy high-rise penthouse in Miami. It's almost like I'm— I want to puke, you know? It sparks no interest in me whatsoever. So, um, yeah, I don't really know where else to go from here. I mean, It's just cool to be able to have this. And I'm proud of myself for finding joy and finding purpose and finding fulfillment in what I do right now, in helping people, in making the world a better place, and in being a positive influence. Force of energy. And I know this is just the beginning for me. Once again, I know that I'm gonna make a lot more money. I know that I'm gonna bring a lot more value to the world. And I know that I'm gonna do good. And that's— those things are what actually gives me fulfillment and what makes me inspired and interested and, and, and You know, gives me that purpose to want to wake up the next morning and just get after it again. Once again, rather than getting a crazy car or a crazy penthouse or whatever, yeah, sure, I can get a nice watch. It's probably gonna be cool for one day. I already have one actually. And that's— this is exactly how it— how the story was. It was cool for one day, then it's just whatever, right? So don't just think about, and don't just view all these people that you see that gets these crazy things and think that this is This is the life on the other side. Because once again, you set your own values. Hopefully, if you don't let anyone else's values being pushed towards you. But then you have another problem to solve first. And yeah, this is what I do in a world where everyone is getting the crazy cars and the crazy penthouse. I get a small house on a farm and I'm Probably one of the most happy persons in the world. Happy, yeah, one of the most happy person in the world right now. If you can't tell on my smile. But yeah, it's so cool. I'm so grateful to even be able to be in this situation in my life. And just, I'm so grateful for all my clients, all the people that trust me, all the people that let me, yeah, put their trust in me and let me help them. Let my journey be something that positively affects them. And at the end of the day, once again, impact. These are things that I value. If I lay on the deathbed, I want to know that I made, you know, made something out of the time on this earth and in this life. And right now I probably could tell that, but I know that this is, once again, this is just the beginning for me. And I'm gonna achieve far greater things than this. A lot more than this, and the money will come, but it's just a byproduct of me doing the right thing. So that's it for this little rant. And, uh, yeah, just look at this. So sick. Peace out. Peace out.
