LUCAS HEDENBÄCKFounder at Superhuman Protocol

Treat your health like your business.

19 Sept 2025 · 1 min

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1:20

In this motivational talk, Lucas Wilhelm Hedenbäck argues that entrepreneurs, who meticulously track business metrics, should apply the same data‑driven approach to their personal health. He points out that many business owners rely on intuition or vague habits—like “eating clean” or “getting enough sleep”—without measuring the underlying quality of sleep or key hormonal markers such as testosterone, prolactin, and SHBG. Because "what gets measured gets managed," Hedenbäck urges viewers to stop "guessworking" and instead monitor concrete health metrics, using that data to make precise decisions that will lead to peak vitality, performance, and overall well‑being.

Chapters

Most entrepreneurs are religious when it comes to tracking metrics in their business, but when it comes to their health, they have no clue what's happening. And yet they expect to perform at their peak, to feel energized the whole day, to be the best versions of themselves. That is simply not going to be the case because what gets measured will also get managed. You're not making decisions in your business based on random stuff. You're most likely making very calculated decisions based on the data. That's exactly how you should be treating your health as well. If you're just going to the gym and working out and you're thinking you're eating clean, you're maybe tracking how many hours you're sleeping, but have no clue about the actual quality of that sleep or your hormones, how high is your testosterone, how high is your prolactin, how high is your SHBG, if you have no clue, about these things, you're never gonna be able to perform at your peak. Treat your health and your body exactly the way you treat your business. Track the metrics and stop guessworking your actions. Take action based on the data, based on the information. That's how you'll be able to achieve peak vitality, peak health, and peak performance. No more guessworking.